Senior Analyst, Decision Sciences

Overview:

The Starcom Advanced Analytics & Insights (AAI) –Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.The Decision Sciences Senior Analyst is an advanced entry-level position that uses research, data, and analytics techniques to answer client business questions, develop ‘test-and-learn’ approaches that roll-up to the client’s larger learning objectives, and implement best practices around strategy, activation, and campaign measurement.Role Objectives:Help drive day-to-day research and analytics efforts while delivering high impact, actionable insightsExecute consumer, media, brand, and market research that will drive the client’s businessSynthesize and provide clear visualization of insights surfaced by mining advertising and client dataReport on key metrics for campaign effectiveness and develop key findings for optimizationDevelop and analyze media and brand targets that inform media strategiesApply syndicated research and proprietary agency resources to client’s businessEvaluate new and potential data partners to identify the best resources and approachesProactively educate internal and external clients on research, tools, and approachesCraft POVs for internal and external knowledge sharing