Global Industry Strategy and Marketing Lead Life

Milwaukee, Wisconsin, United States

United States of America Massachusetts (remote)

United States of America North Carolina (remote)

United States of America Illinois (remote)

United States of America Michigan (remote)Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility -our people are energized problem solvers that take pride in how thework we do changes the world for the better.We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us!Job Description

Position Summary

As the leader in Industrial Technology and Digital Transformation, Rockwell Automation has growth goals. To support those goals, the Marketing function is transforming rapidly, and we are looking for a leader to focus on Life Sciences Strategy and Marketing. You will be joining a group of highly motivated, smart and friendly marketing professionals and leaders.You will play a critical role defining the future for Life Sciences at Rockwell. To do this well, you will:Create and execute strategies, solution roadmaps and plans that deliver winning solutions and accelerated sales and profit growth globally.Drive for results, grasping the big picture and charting a course, including delivering on immediate needs that incrementally build toward the big picture.Work collaboratively to drive alignment and act in a fast-paced, highly matrixed and global environment.Think outside of the box developing strong insights at the intersection of customer needs, industry trends, and technical capabilities.Operate with integrity and trust sharing the truth in a helpful manner while being able to admit mistakes.This role will report to the Director of Global Industry Strategy & Marketing and is a remote-friendly position.Essential Functions:

Develop and communicate a multi-year Life Science technical, marketing, and sales strategy to senior leadership and track annual progress across sales, marketing and business units.

Ensure close alignment and buy in with key stakeholders including global sales, regional marketing and business unit leaders via working sessions and ongoing updates.

Maintain strong relationships with Global Industry Sales leaders and Regional Marketers, to gain market and customer insights, develop strategies to exploit opportunities and address competitive threats. Apply this knowledge to prioritize, and close gaps in our offering while optimizing execution plans and strategies.

Be regarded as the expert in the industry, participating in industry associations to maintain the latest knowledge on Life Sciences technologies and promoting Rockwell as an industry leader.

Develop insights through competitive landscapes, identifying risk factors, and new technologies, initiate both qualitative (observational research, customer interviews, sales feedback, etc.) and quantitative (analytics, market research, surveys, etc) research to deeply understand, customer needs and communicate impact to both internal and external stakeholders.

Develop and execute global marketing campaigns addressing customer needs and integrating new offerings. Make ongoing adjustments to optimize marketing performance in every region.

Develop business cases and conduct return-on-investment financial analysis to justify and prioritize strategic options.

Create and validate value propositions for Rockwell's Life Science overall business and targeted subsegments presenting recommendations to senio