Media Strategy and Planning - Senior Analyst - CMX
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Position SummaryThe Opportunity: The CVS Media Exchange (CMX) Insights and Strategy team is growing and seeking a digital media analyst to provide analytical support and strategic recommendations to drive the execution digital media programs for key verticals within CVS Media Exchange. The right candidate is passionate about digging into data to analyze media plan performance, creating reports and presentations to support client objectives, and learning how to execute digital media campaigns across multiple channels. You will provide data and analyses to ensure that CMX is viewed as a strategic partner to our clients.Responsibilities include, but not limited to:
Work with media buyers/planners to create measurable online and offline campaign objectives and key performance indicators
Determine campaign data and tracking requirements – partner with business intelligence teams to manage measurement systems for data capture and reporting
Perform ongoing analysis using Excel, SQL, etc. to ensure the timely adjustment/optimization of campaigns, along with other client-specific analyses (such as campaign analysis, customer segmentation, and profiling and competitive market research)
Build a body of knowledge on media, technology, and strategy performance with the objective of informing future media decisions on schedules, budgets, partners, and strategiesRequired Qualifications
1-2 years’ experience within an analytics function in the marketing industry with at least 1 year experience working in online media
Experience in the analysis of large data sets to develop insights and learnings (data mining)
1 - 3 years’ experience in SQL with Big Query or similar platforms
1 - 3 years’ experience in data visualization tools such as Tableau, Power BI, Looker, or similar platforms.
Comfort learning new systems and tools. A bility to collaborate effectively within a team and across functions
Preferred Qualifications
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROAS are a plus
Understanding and experience working with digital media tech stack DMPs/DSPs/SSPs/Google Cloud Platform/Adobe Marketing Cloud
Extensive experience with Microsoft Office (especially Excel and PowerPoint)
Education
Bachelor’s degree in advertising, marketing, business, statistics, or similar discipline
Pay RangeThe typical pay range for this role is:$43,700.00 - $107,200.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated. You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through ColleagueRelations@CVSHealth.com If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.