Senior Manager, Brand Partner Lead, Marketing Partnerships - Sports
At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best-in-class TV series, documentaries, feature films and mobile games. We’re streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. We are the world’s biggest fans of entertainment, and we’re always looking to give members the thrill of the next great story. As part of our overall marketing efforts, we partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation. These ‘Brand Partnerships’ allow us to unlock new channels, reward fans, and engage new audiences. Importantly, these partnerships are an opportunity to develop unique ideas that neither brand could do without each other. See our partnership case studies here (https://www.netflixmp.com/) . PARTNER DEVELOPMENT, STRATEGY, & MANAGEMENTYou will lead outreach with potential brand partners to build relationships and gain a deep understanding of their goals, planning process, creative ambition, and core equities. You will negotiate and shape robust partnerships with admired brands in support of Netflix’s Sports Slate of titles. At the earliest stages of development, you will work cross-functionally with the content, marketing, and legal teams to identify opportunities that strategically align with the Netflix Brand Partnership approach. You will research and engage with a cross-section of brands to identify potential partners and find meaningful connections between titles, audiences, and partner’s marketing priorities. You will be a part of a multi-disciplinary working team within the Marketing Partnerships function. These working teams consist of a brand partner lead (this role) who leads partner engagement and sets the conditions for a successful partnership; a strategy lead that develops strategic intersections between our title and a brand’s positioning; a creative lead that oversees the campaign development; and a production lead that helps to bring the idea to life. You will be tasked with building mutually beneficial deals, using your judgment, business context, and experience to craft a custom approach. You’ll contribute toward the development of highly creative co-promotional campaigns that increase awareness, interest and conversation for both the partner brand and the title. There is not a one-size-fits-all approach to any aspect of our partnerships, from deals to creative ideas, so the ideal candidate will have an entrepreneurial spirit. You will build brand partnership presentations, lead partner discussions and negotiations, and manage partner relationships. You will also work with title marketing, media, publicity, and social teams to integrate partnership campaigns into title marketing plans, and will look to extend these campaigns across countries and regions should there be an opportunity to do so. This role will be responsible for the overall partner relationship with a focus on maintaining open communication before, during, and after the execution of a partnership campaign. WE SEEK AN INDIVIDUAL WHO:
Has a thorough understanding of the inner dynamics of how sports and entertainment partnerships are developed and managed.
Has 12+ years of experience developing, negotiating, and executing incredibly creative sports partnership or brand campaigns.
Has experience within a sports league, team, or sports focus within a media, film, or TV studio environment, including working with content teams in early development work for doc film or series (or both).
Has a track record of being an essential member in the development of recognized creative campaigns.
Has a passion for both deal-making and creative marketing.
Has a record of cultivating relationships and a deep level of respect with top brand marketers and league executives.
Dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and brand partner leadership.
Clear, compelling writer who can architect and communicate principles, points-of-view, and workflows.
Has mastery of drafting and negotiating deal memos and contractual agreements.
Works effectively and enjoys the interplay across cross-functional teams.
Experience working alongside Ad Sales and Consumer Products functions.
Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
Can flourish in our unique company culture (https://jobs.netflix.com/culture) .
Has experience working in a fast paced and evolving environment.
Has the confidence and maturity to think freely and act responsibly.
Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $250,000 - $515,000.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits here (https://jobs.netflix.com/work-life-philosophy) .Netflix is a unique culture and environment. Learn more here (https://jobs.netflix.com/culture) .