Marketing Manager For Growing Burger Brand

Job title: Marketing Manager

Chubbies Burgers is one of Hawaii’s most top-rated burger spots and has been in business nearly 8 years. We are looking to grow our marketing department with a dedicated part-time role for a driven marketing expert!

Overview:

We are seeking a motivated, creative, and collaborative individual to join our team.

This is a new position. We are looking for a part-time person to begin the role 2-3 days per week at our corporate office location next to our restaurant in Kaimuki.

We would expect this person to be on-site and able to work closely with the owner and operations team. Some remote work available as the position grows and trust is built over time.

We value an open minded candidate that is dedicated to their work commitments, and can contribute to a growing workplace with positive culture.

This is a small business position and we really need a versatile person that is able to be cross-functional. While the priority is marketing, things will surely dip into design, branding, PR, communications, advertisement. This position can certainly grow into a legitimate career with great benefits if you stick with the company through our expansion.

General Responsibilities:

- Oversee all marketing of the Chubbies Burgers brand, as the company expands into new markets and revenue streams.

- Develop and implement marketing campaigns that align with business goals.

- Organize and maintain consistency of our brand style across all marketing platforms.

- Work with the owner to understand business goals and concepts. Translate and develop those ideas into streamlined systems for marketing efficiencies.

- Drive the Chubbies marketing efforts to maximize brand awareness and reputation.

- Consult with and advise ownership on general design and branding styles.

- Monitor industry trends and make recommendations for new marketing strategies.

- Coordinate with management and operations team to execute marketing initiatives.

Anticipated Tasks:

- Create and manage content for website, social media, email campaigns, google and yelp, and other marketing channels.

- Oversee daily social media posting and engagement. Good mix of customer facing product and behind the scenes content.

- Personally create and post thoughtful social media content.

- Oversee, coordinate and collaborate with existing social media manager for content creation and posting.

- Outsource content creation on special projects as needed.

- Distribute to multiple platforms with the goal of driving customer engagement and brand awareness.

- Plan and assist with special content creation: such as photo shoots, video shoots, menu photos.

- Coordinate and oversee editorial marketing (magazine photo shoots or news video shoots). Meet with 3rd party companies and ensure brand quality and communication.

- Influencer outreach and oversight: meet with, plan, and coordinate content posted via 3rd party channels of relevant influencers.

- Plan special events or promotions/discounts. Prepare any digital or physical materials.

- Conduct market research to understand customer needs and preferences. Put out surveys and look into customer analytics.

- Analyze marketing data to measure campaign effectiveness and identify areas for operations improvement.

- Publish updates to business hours on all online channels for holidays or special changes. Publish updates to phone/voicemail system. Post signage for special hours or events as needed.

- Manage merchandise development: communicate with any designers and production teams for various merchandise runs. Oversee launching and distribution.

- Assist in designing and updating restaurant menus as directed.

- Oversee branding on special order printed materials (disposable cups, bags, wax paper, etc).

- Oversee any paid print or digital advertisements.

- Oversee customer loyalty programs.

- Create and send out promotional emails weekly.

Requirements:

- Proven experience in marketing field with an official role, OR a degree in marketing, communications, or related field

- Excellent communication and interpersonal skills

- Strong analytical and problem-solving skills

- Familiarity with marketing tools and software

- Ability to work well in a team environment

- Creative thinker with a passion for innovation

- Strong project management skills with the ability to manage multiple tasks simultaneously

If you are interested in this position, please submit your resume and a cover letter outlining your qualifications and experience. Email us directly at info @ chubbiesburgers.com