Portfolio Manager, Marketing - Hybrid
Why join Stryker?We are proud to be named one of the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.comPortfolio Manager, Marketing - HybridThis position is hybrid based out of Mahwah, NJ and will require work in the offices, travel, and some work from home.Who we want:
Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
Research features and benefits and how they translate to value for a specific product
Utilize processes and resources to gather competitive/market intelligence
Understand the needs of customers and patients and create a compelling value proposition
Understand customer need and builds value proposition
Effectively use and interpret qualitative and quantitative research
Utilize market research and third-party data to identify key industry trends
Collaborate cross-departmentally to participate in the new product development (NPDP) process
Understand new product development process and its effect on the business
Build financial business case model to support new product development funding and product return on investment
Collaborate with Product Marketing to build new product launch plan from Project Business Case Model
Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
Understand the costs of acquiring new customers vs. retaining current customers.
Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
Assist in the development of sales tools and channel communication
Research key factors, measurements and variables used in forecasting
Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
Create and communicate a value proposition
Develop pricing consistent with the Marketing Strategy and brand positioning
Assist in the development of new marketing channels and tools
Document performance criteria used for evaluating business trends and activities
Support the in-person requirements of the role, including customer engagement activity as needed
What you will need:
Bachelor's degree required
4+ years of work experience required
About StrykerOur benefits:
12 paid holidays annually
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program.
Financial benefits include Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance.
For a more detailed overview of our benefits or time off, please follow this link to learn more: US Stryker employee benefits (https://cdn-static.findly.com/wp-content/uploads/sites/1427/2023/09/20143933/us-stryker-employee-benefits.pdf)About StrykerStryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com. (http:)Know someone at Stryker?Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program on our referral page (https://careers.stryker.com/referrals/)Stryker is driven to work together with our customers to make healthcare better. Employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required, depending on customer requirements, to obtain various vaccinations as an essential function of their role.Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.