Product Manager, HCP Digital Marketing, Ophthalmology - Rare Disease

HOW MIGHT YOU DEFY IMAGINATION?You’ve worked hard to become the professional you are today and are now ready to take the next step in your career. How will you put your skills, experience and passion to work toward your goals? At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies, reaching over 10 million patients worldwide. Come do your best work alongside other innovative, driven professionals in this meaningful role.LiveWhat you will doLet’s do this. Let’s change the world. In this vital role you will be responsible for developing and implementing digital marketing campaigns and programs to support the marketing of medicines to targeted healthcare professional specialties.Responsibilities:

Expand, optimize and implement a multi-channel digital marketing program supporting the identification, education, activation and engagement of HCP audiences.

Manage internal and external partners on day-to-day program delivery and optimization of branded and unbranded web properties and CRM programs, ensuring they drive toward strategic goals.

Develop and optimize HCP media plans incorporating paid search, paid social media, third party media, HCP custom media and display advertising campaigns.

Form and maintain strong partnerships cross-functional business partners including product marketing, corporate communications, IT, Sales, Sales Training, Medical and Access.

Maintain ownership of the quality and consistency of web standards, content and structure for the Brand.

Collaborate with medical, regulatory and legal reviewers to ensure all developed HCP digital tactics are aligned with company standards.

Monitor digital spend and budget process, including monthly reporting on forecast vs. actual.

Manage marketing analytics, insights and optimizations for HCP non-personal promotion digital channels and tactics.

Stay on top of changing digital behaviors and trends and regularly communicate opportunities and insights.

WinWhat we expect of youWe are all different, yet we all use our outstanding contributions to serve patients. The Product Manager professional we seek is a motivated person with these qualifications.Basic Qualifications:Doctorate degreeORMaster’s degree and 2 years of relevant work experience handling digital and social media channelsOrBachelor’s degree and 4 years of relevant work experience handling digital and social media channelsOrAssociate’s degree and 8 years of relevant work experience handling digital and social media channelsOrHigh school diploma / GED and 10 years of relevant work experience handling digital and social media channelsPreferred Qualifications:

Prior health care marketing experience preferred, experience in advertising/communications agency

Rare/Orphan disease marketing

Understanding of social media channels and the respective strength, demographics and high engagements tactics in each.

Awareness of HCP online engagement channels

Experience handling paid advertising programs and budgets.

Knowledge of data analysis and ability to use data to make recommendations and drive decisions.

Understanding of pharmaceutical regulatory requirements and the impact on digital marketing strategies

Ability to successfully run multiple projects and resources concurrently on time and on budget

Comfortable and energized operating in a fast-paced environment.

Proficient in Microsoft Office.

Requires approximately 10-20% travel, including some overnight and weekend commitments.

ThriveWhat you can expect of usAs we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is $121,969.00 to $149,073.00. Actual salary will vary based on several factors including, but not limited to, relevant skills, experience, and qualifications.In addition to the base salary, Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:

Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.

A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan

Stock-based long-term incentives

Award-winning time-off plans and bi-annual company-wide shutdowns

Flexible work models, including remote work arrangements, where possible

Apply nowfor a career that defies imaginationObjects in your future are closer than they appear. Join us.careers.amgen.comAmgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.