Email Marketing Specialist
Description Email Marketing Specialist (Contract) - Atlanta, GAAbout the Role:We are seeking a driven and results-oriented Email Marketing Specialist to join our team in Atlanta, GA (on-site position). In this contract role, you will play a key role in developing, executing, and analyzing email marketing campaigns that engage our audience and achieve our marketing goals.Responsibilities:
Design, develop, and execute email marketing campaigns across various platforms (e.g., Mailchimp, Constant Contact)
Craft compelling email copy that resonates with target audiences
Segment email lists and personalize content for maximum impact
A/B test different email elements to optimize campaign performance
Track and analyze email campaign metrics (e.g., open rates, click-through rates, conversion rates)
Generate reports and identify areas for improvement
Collaborate with marketing, design, and sales teams to ensure email campaigns are aligned with overall marketing objectives
Stay up-to-date on the latest email marketing trends and best practices
Requirements
Qualifications:
Minimum 1-2 years of experience in email marketing
Proven track record of developing and executing successful email campaigns
Strong understanding of email marketing best practices and deliverability
Excellent copywriting and editing skills
Experience with email marketing automation platforms (a plus)
Solid analytical skills with the ability to interpret and present data
Excellent communication and interpersonal skills
Ability to work independently and manage multiple projects simultaneously
Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .