Director, Social Listening and Measurement Lead

Why Patients Need YouThrough the power of our seven portfolios, we have an unparalleled opportunity to learn faster, act quicker, and be bolder. Whether you are responsible for leading commercial strategies or supporting the development and implementation, your role can transform the way we launch our products to get them into the hands of patients faster and with more impact.What You Will AchieveJoin our newly formed Earned and Partnerships team within the Chief Marketing Office at Pfizer to:

Lead our holistic social listening strategy planning and execution across our commercial business, therapeutic areas and brands

Provide strategic and actionable social insights to the CMO and brand teams for amplifying opportunities in the market place for paid, earned and owned activations

Oversee agency or vendor partners to review insights and connect to marketing actions

Manage listening activations around key integrated campaign moments; collaborate cross-functionally on execution

Create and drive consistent social measurement framework

How You Will Achieve It

Drive overarching social listening strategy for Pfizer's commercial business to enable an always on capability

Leverage social listening tools / platforms to be able to lead a process to continuously track and analyze online conversations to gain deeper insights and understanding of social sentiment, behavior and opinions

Expert ability to spot trends as they arise and connect them back to our business; identifying strategies for action

Direct experience using social analytic tools

Perform analyses of data with ease and ability to synthesize for an executive audience

Ability to analyze and assess available social listening platforms and provide strategic recommendation for center of excellence use

Is recognized as a subject matter expert as it relates to social and social listening and applies this expertise to influence the strategic direction of earned media campaigns

Takes appropriate risks to challenge the status quo

Has the ability to lead unique and complex social analytics initiatives and identifies the

Acts independently on self-initiated projects and spots opportunities for improvement without being directed to do so

QualificationsMust-Have

Bachelor's degree

10+ years of practical, relevant experience in social media analytics or measurement role either in -house or at an agency

Strong project management skills

Growth mindset and ability to build something new in a white space

Compelling communication skills

Aptitude for convincing others (internally and externally) of the value of their ideas

Expert proficiency in social listening tools such as Brandwatch, Sprout, Sprinklr

Ability to represent the brand in public domain

Exceptional interpersonal skills and mastery of working in a matrix environment

Must be able to both drive strategy and execute with speed and high quality

Role model for the PFE Values (Courage, Excellence, Equity and Joy)

Executive presence and ability to interact and influence effectively with all levels of the organization

Discretion and trustworthiness in dealing with confidential information

Nice-to-Have

Master's degree

Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.Additional Job Information:Last Date to Apply: April 30, 2024Any Pfizer US siteThe annual base salary for this position ranges from $149,200.00 to $248,600.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

The annual base salary for this position in Tampa, FL ranges from $134,300.00 to $223,800.00.

Relocation assistance may be available based on business needs and/or eligibility.Sunshine ActPfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.EEO & Employment EligibilityPfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.Mkt & Sales/Commercial Bus