Local Field Marketing Associate - Nelson's Green Brier Distillery

Job Description

Company Summary

We’re the producers, creators and marketers of beer, wine and spirts brands that people love. At Constellation Brands, we’re driven to push boundaries and think beyond today to deliver products and experiences that resonate now, tomorrow and well into the future. Because of this approach, we’re the fastest-growing large CPG company in the U.S. at retail, with operations in the U.S., Mexico, New Zealand and Italy. Our premium portfolio of iconic brands like Corona Extra, Modelo Especial, Kim Crawford, Robert Mondavi, Meiomi, The Prisoner, SVEDKA Vodka, High West Whiskey, and more drive industry-leading growth for us today. But we’re just getting started. Our ability to stay on the forefront of consumer trends has fueled our success since our founding in 1945 and will guide us in creating the next generation of products and experiences Worth Reaching For.

Position Summary

The Field Marketing Associate at Nelson’s Green Brier Distillery (NGBD) contributes to the NGBD Experience by confidently sharing our product and company story to community members and off-site partners, this role requires the ability to create and manage both internal and external relationships. The Field Marketing Associate reports directly to the Hospitality Manager and is responsible for the coordination and execution of both on and off-premise events that build brand awareness in the local community and drive foot traffic to the distillery. The ideal candidate will be a self-starter that is able to work individually with little supervision, as well as with a team. The goal is to provide unforgettable experiences to all clients by creating top-of-the-line events that highlight the best of our brand and story.

Responsibilities include:

Responsible for knowing the history of Nelson’s Green Brier Distillery and a demonstrated knowledge of NGBD products

Responsible for driving visitation to the distillery from both in market activations and community outreach

Point of contact for trade and market visits to the distillery.

Feilding all inquiries for Nelson’s Greenbrier on site promotional events and local in-market events providing timely responses to inquiries

Management and coordination of the Whiskey Wagon calendar and activations, including communication with staffing managers, general store & finance to be sure all data is entered into event management system

Work closely with CBI regulatory and vendors to ensure proper execution and planning against the needs of the Whiskey Wagon (local and federal permitting)

Weekly & Monthly Reporting and tracking of KPIs set for all promotional and in-market events

Works closely with Event sales team, building relationships with clients throughout the coordination process

Work with event and marketing teams to manage any shared inventory and supplies.

Works closely with hospitality and sales teams for all necessary training to staff an event.

Act as event lead day of as needed.

Set-up and breakdown of on and off-premise events

Willingness to work varied schedule including nights, weekends, and some holidays

Constant commitment to high quality customer service

Continuing education and awareness in both spirits and tourism

Drive increased revenue as well as brand awareness through booking events and tastings.

Qualifications

Minimum Requirements

3-5+ years’ experience in the beverage industry

Passion for hospitality and events with a willingness to do what is needed to produce the best experience for our guests

Built positive relationships with co-workers and community partners

Confidence speaking in front of clients and answering questions

Ability to take direction and work with existing guidelines and processes

Ability to work with a diverse set of team members

Ability to communicate effectively with a diverse set of clients

Demonstrate a high level of follow through and ability to meet multiple deadlines

Preferred Qualifications

High level of knowledge of the Nelson’s Green Brier story and products

Certifications from Bourbon Steward, WSET, CMS or other beverage related organizations a plus

Portrays Nelson’s Green Brier core values

Integrity

Quality

Community

Authenticity

Accessibility

Physical Requirements/Work Environment

Work Environment: - Works outdoors/indoors - Works in warm/cold climates - Works in high places - Works on wet surfaces - Is exposed to loud noise, fumes and/or toxic chemicals - Works near moving, mechanical parts and lift truck traffic - Must be able to move up to 55 lbs

Must be at least 21 years of age. Must be able to sit and/or stand for long periods of time and work on a computer for extended periods. Lifting may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Location

Nashville-Davidson, Tennessee

Additional Locations

Job Type Full time

Job Area Facilities

The salary range for this role is:

$60,400.00 - $88,800.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).

Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.