Strategic Marketing Product Manager - Veterinary Diagnostic Services

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.Current Associates will need to apply through the internal career site. Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.GENERAL ROLE OF JOB:Antech is seeking a highly driven and experienced Product Manager to focus on executing the short- and long-term vision for Reference Laboratory Services with a focus on Pathology, Microbiology and Oncology.This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools. The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.ESSENTIAL DUTIES AND RESPONSIBILITIES:To perform this job successfully, an individual must be able to satisfactorily perform each essential function. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Market Analysis and Research

Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Utilize this data to inform and refine marketing strategies.

Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.

Strategic Marketing Development

Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.

Develop and implement comprehensive marketing strategies for reference laboratory tests, focusing on market growth and penetration.

Marketing Plan Creation and Execution:

Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services.

This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals.

Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives.

Cross Functional Collaboration and Stakeholder Communications

Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.

Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.

Budget Management

Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.

EDUCATION / EXPERIENCE:Required Qualifications :

Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.

3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry

Proven track record in executing marketing strategies in a veterinary or healthcare setting.

Preferred Qualifications :

Advanced degrees: DVM/LVT preferred, MBA preferred.

Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.

Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus.

Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields

Additional certifications: Certifications in marketing, digital marketing, or project management desirable

REQUIRED SKILLS AND ABILITIES:Technical Skills and Experience

Strategic Thinking and Marketing Expertise: Proven ability to develop and implement effective marketing strategies that align with business strategy.

Analytical Skills: Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.

Adaptability: Flexibility to adapt to evolving market trends and business needs.

Technical Proficiency: Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics.

Communication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.

Data Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.

Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.

Digital Platform Marketing: Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.

Project Management: Strong project management skills, with a track record of successfully leading and completing marketing projects.

Industry Specific Knowledge

Veterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.

Customer-Centric Mindset: A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices.

Sales Collaboration: Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.

TRAVEL REQUIREMENTS:This role will require up to 33% travel, depending on the candidate’s location.PHYSICAL DEMANDS:The associate is regularly required to apply manual dexterity, including hand/wrist flexibility, for computer keyboarding. The associate frequently is required to sit for extended periods of time, stand, walk, and reach with hands and arms. The associate is frequently required to hear and speak in order to use the telephone, make presentations and communicate with people in an office environment. The associate is occasionally required to sit and stoop, bend, kneel, or crouch. The associate must occasionally lift and/or move up to 45 pounds.WORK ENVIRONMENT:The associate will primarily work in a typical office environment including use of cubicles, computers and overhead lighting. Temperature extremes will be minimal to nonexistent.The noise level in the work environment is usually moderate. The associate will be required to use a computer, spreadsheets, data base management, email, and the Internet. The associate is frequently required to use a calculator; fax, copy machine, and phone system. The associate must occasionally use media equipment such as an overhead projector, PowerPoint, WebEx, and DVD/VCR.The Target Pay Range for this position is $88,200 - $110,000 annually. At Mars, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.Full-time employees are eligible for the following benefits and more:

Medical, Dental, Vision (multiple plans available)

Basic Life (company paid) & Supplemental Life

Short and Long Term Disability (company paid)

Flexible Spending Accounts/Health Savings Accounts

Paid Parental Leave

401(k) with company match

Paid Time Off & Holidays

Tuition/Continuing Education Reimbursement

Life Assistance Program

Pet Care Discounts

We are a rapidly growing, stable company with excellent advancement opportunity. We offer a great benefits package and associate pet health benefits too! If you are passionate about animal healthcare, are motivated by making a difference we want to hear from you!We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement please see our career page at Antech Careers (https://www.antechdiagnostics.com/about/careers/)