Senior Associate, Performance Marketing

Company DescriptionPublicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.Job DescriptionAs a Senior Associate on the Performance Marketing team, you will design, build and execute multi-touch campaigns that generate pipeline and accelerate revenue. You will implement testing strategies and continuously optimize performance. You will work across web, media, social, email, event and other channels to implement integrated campaign strategies while collaborating with leaders across the GTM organization (brand, industry, product, partner & country). Your Impact

Manage performance against a defined set of campaign KPIs and be responsible for driving leads, conversion, pipeline and revenue growth

Reach new buyers and new logos with compelling digital journeys

Champion new ideas and ways of working across our growing marketing team

QualificationsYour Skills & Experience

Experience in B2B marketing with a focus on performance marketing across multiple channels

Comfortable engaging with new technologies, including GenAI tools

Proven track record of successfully building and launching integrated global marketing campaigns

Strong business acumen and strategic thinking – ability to adjust strategies based on performance results

Exceptional collaboration skills – can skillfully coordinate and problem solve across cross-functional teams and fosters highly productive local and global relationships

Experience building audiences through data and personalizing experiences

Understanding of CRM and marketing automation platforms

A growth mindset – constantly consuming and understanding audience insights, buyer trends, market research and data forecasts

A self-starter, motivated and a natural collaborator. This person understands the importance of both a digital and traditional multi-channel approach

Additional InformationPay Range: $75,000 - $100,000The range shown represents a grouping of relevant ranges currently in use at Publicis Sapient. Actual range for this position may differ, depending on location and specific skillset required for the work itself.Benefits of Working Here:

Flexible vacation policy; time is not limited, allocated, or accrued

16 paid holidays throughout the year

Generous parental leave and new parent transition program

Tuition reimbursement

Corporate gift matching program

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicissapient.com or you may call us at +1-617-621-0200.