Senior Marketing Associate

We are seeking a driven marketing professional with a proven track record in event management to elevate our brand and drive lead generation. With a minimum of five years of experience in a fast-paced environment such as tech, professional services, or financial services, you will be instrumental in shaping our event strategy and delivering measurable results. Note: This position is a hybrid position and will be located in our New York office. Day-to-day responsibilities: Strategic Event Leadership: Conceptualize and execute high-impact events, aligning with sales and marketing goals. Craft immersive brand experiences that resonate with our target audience and reinforce our company's capabilities. Oversee event logistics from start to finish, ensuring seamless execution and cost-efficiency. Salesforce Mastery: Leverage Salesforce to track event registrations, attendance, and lead generation, providing accurate data and insights. Create and manage event campaigns in Salesforce, tracking leads throughout the sales funnel. Collaborate with sales teams to develop lead nurturing strategies using Salesforce to drive follow-up actions. Cross-Functional Collaboration: Identify cross-sell opportunities within existing events and content, collaborating with marketing teams to enhance the customer journey. Partner with Business Unit Marketing leads and global colleagues on key marketing initiatives. Build strategic partnerships to co-create impactful joint events with multiple service lines. Data-Driven Optimization: Establish key event performance indicators (KPIs) to measure attendee engagement, lead conversion, and revenue generation. Analyze event data within Salesforce to uncover trends, optimize future events, and quantify the impact on sales and revenue. Essential traits: Experience: 5 years of demonstrated success in marketing and event management, ideally within a professional services or financial services setting. Proficiency in Salesforce, including lead management, campaign creation, and reporting. Skills & Abilities: Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively. Strong analytical skills and the ability to derive actionable insights from Salesforce data. Proven ability to manage a centralized event calendar, research sponsorships, and promote events across various channels. A self-starter mindset with a passion for continuous improvement and innovation. About Kroll Join the global leader in risk and financial advisory solutions-Kroll. With a nearly century-long legacy, we blend trusted expertise with cutting-edge technology to navigate and redefine industry complexities. As a part of One Team, One Kroll, you'll contribute to a collaborative and empowering environment, propelling your career to new heights. Ready to build, protect, restore and maximize our clients' value? Your journey begins with Kroll.In order to be considered for a position, you must formally apply via careers.kroll.com.Kroll is committed to creating an inclusive work environment. We are proud to be an equal opportunity employer and will consider all qualified applicants regardless of gender, gender identity, race, religion, color, nationality, ethnic origin, sexual orientation, marital status, veteran status, age or disability.The current salary range for this position is $60, 000 to $150, 000#LI-FD1#efinJoin the global leader in risk and financial advisory solutions-Kroll. With a nearly century-long legacy, we blend trusted expertise with cutting-edge technology to navigate and redefine industry complexities. As a part of One Team, One Kroll, you'll contribute to a collaborative and empowering environment, propelling your career to new heights. Ready to build, protect, restore and maximize our clients' value? Your journey begins with Kroll.Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identityMinimum Salary: 0.00

Maximum Salary: 0.00

Salary Unit: Yearly