Product Marketing Manager

Job Duties:

Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.

Understand the competitive landscape—be an expert on our competition and how they are positioned.

Collaborate with a multitude of stakeholders on projects.

Understand and document buying process, including where they get information, and the who, what, when and why behind the decisions they make.

Develop a marketing plan for our products you support in conjunction with our marketing team, including key activities and budgets to support the retention as of existing customers as well as acquisition of new customers.

Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.

Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.

Act as the primary thought leader for the products you support externally, including speaking engagements and written works.

Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Qualifications:

5+ years of product marketing experience with at least 2 years of experience in a market-facing role (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)

Comfortable using collaboration and CRM tools.

Familiar with marketing automation tools such as Marketo, Pardot and Omniture, and Google Analytics.

About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.