Product Manager - SMS/Email Marketing

Job DescriptionInsight Globals client is looking for a Product Manager to Focus on SMS Marketing as a Product. They are looking for someone who knows what do you measure with KPIs, how do you know if the communication was successful with the SMS Marketing campaigns, what was successful what wasnt. This person will be working cross functionally with the engineering teams and should have a solid understanding of technical terminologies and articulate the requirements into technical terms. This person should be able to do Business Analyst type work, product backlog management, understanding the scope of the effort. Gathering requirements, being able to deliver them. This person will be executing now, but they will then do strategy in the next steps. They are currently migrating from one version of Cisco to a more updated version. Need to have an ability to understand the technical and create the stories, new features, review the API documentation, etc and translating that into capabilities we need to develop.All SMS and email marketing campaigns.Oversee the development and implementation of SMS software solutionsCollaborate with cross-functional teams, including Business, Cross-functional Product, engineering, design, marketingDefine and document product requirements for new features , enhancements including platform migration.Analyze engagement data , track KPIs, Plan and execute A/B tests.Ensure compliance with SMS regulations and implement guardrails to prevent messaging abusePrioritize high-impact features and create product roadmapsWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .   To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Skills and RequirementsMinimum of 6-8 years of software product management experienceStrong background in SMS technologies (OR email is fine too) and understanding of the SMS messaging landscape - Examples of what they should know: What do you measure with KPI's, etc. How do you know communication was successful with the SMS marketing campaign, what works, what doesnt.Experience with SaaS delivery modelsExcellent communication and collaboration skillsStrategic thinking and ability to make data-driven decisionsFamiliarity with agile development methodologies and tools like ADOExperience in user testing and data analysisAbility to work in a dynamic, fast-paced environment Right now they are using cisco- not sure what channel they are going to pick (could stick with cisco)Experience with other messaging channels like RCS, WhatsApp, and push notificationsFamiliarity with user growth and engagement strategiesProficiency in data analytics tools PowerBI, Adobe AnalyticsStrong Analytical and Problem solving skillsExperience working with copywriters to define/test SMS/Rich Text copies.Ability to manage multiple projects and priorities simultaneouslyPassion for technology and innovation in the messaging space nullWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.