Senior Manager of Intent Data & Marketing Signals - USA
Job Family: MarketingReq ID: 435242We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation— helping innovative global manufacturers design better products, faster! With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.Digital Industries Software (DISW) is at the forefront of industrial automation and digitalization, driving the digital transformation within discrete and process industries. We are seeking a Senior Manager of Intent Data & Marketing Signals to join our DISW Communications team.What part will you play?This role focuses on enhancing marketing and sales collaboration by refining existing methods and developing new data-driven strategies to further improve business impact by leveraging intent and marketing data and further integrating it within the related Sales Processes.The successful candidate will take responsibility for leading change that will use advanced tools, data and sources of information to provide recommendations (next best actions for sales reps) and improve lead quantity and volume around the world.Key Responsibilities:
Drive the transformation to leverage Marketing Data & AI for improved business impact within the Global DI Comms&Marketing team.
Act as leading subject matter expert and super-user for Intent Data, AI platforms and external Marketing Data sourcing
Champion processes to enhance DISW Lead and Opportunity performance using cutting-edge martech tools and data analytics.
Develop & redefine data-driven recommendations for sales follow-up actions.
Extend the value of new processes by enhancing relevant marketing programs and tactics.
Define process flows, integration points, and roles for new processes.
Prove, document, and report the value of new processes and approaches.
Understand and adapt processes to different business scenarios.
Align and scale new processes globally, adapting them for various regions.
Develop and automate data analytics to generate audience segmentation and insights.
Innovate the next level of Data Driven Marketing
Required Knowledge/Skills, Education, and Experience:
8-10 years of B2B marketing, marcom, and sales experience in an industrial environment (preferably industrial products/software/services)
Strong Background with Intent Data
Expertise in lead generation, demand modeling, multitouch attribution, and analytics.
Proficient in quantitative analysis, insights, dashboards, and reporting.
Advanced skills in Excel, data visualization, data exploration, big data processing frameworks, and machine learning.
Bachelor's degree in business, marketing, data science, or related field.
Proven track record in creating, executing, and measuring demand generation and lead qualification activities.
Strong problem-solving skills in a fast-paced environment.
Familiarity with marketing automation platforms (Eloqua preferred), CRM (Salesforce preferred), CMS, Data Cloud (Snowflake preferred), data visualization (PowerBI), and customer data platforms.
Demonstrated ability to lead without direct authority and work effectively with minimal oversight.
Excellent collaboration skills across organizational, hierarchical, and cultural boundaries, with experience in global teams.
Languages: English mandatory, German is a plus.
This position will be subject to U.S. export control requirements under the International Traffic in Arms Regulations (ITAR) and/or Export Administration Regulations (EAR). Employment is contingent on either verifying the U.S. Person status or obtaining any necessary export license.Why us?Working at Siemens Software means flexibility - Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you'd expect from a world leader in industrial software.A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!Siemens Software. Transform the EverydayThe salary range for this position is $120,800 to $217,400 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com . In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).#LI-PLM#LI-HYBRID#LI-ND1Equal Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.Reasonable AccommodationsIf you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodation for disability form (https://www.siemens.com/us/en/company/jobs/search-careers/accommodation-for-disability.html) If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp%20EnglishformattedESQA508c.pdf) .California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .