Director - US Customer Loyalty Marketing Strategy

DescriptionYou Lead the Way. We’ve Got Your Back.With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.Join Team Amex and let's lead the way together.The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. Our Loyalty Marketing vision is to win the hearts, minds and wallets of our Members by making membership meaningful. We do this by activating, engaging and recognizing Members through innovative, customer-centric marketing across core Loyalty journeys that drives primacy.The US Customer Loyalty team is setup to deliver against core Loyalty journeys of Activation, Engagement and Recognition across all customer marketing channels. As such, this requires a centralized team to assess channel needs, content enhancements and overall marketing strategy. The Director, US Customer Loyalty Marketing Strategy will be responsible for driving improvement and innovation across Loyalty journeys and communications. This role will innovate on how we go-to-market with a customer-centric approach, driving cohesion across our communications, to lead the evolution of Card-first to Member-first marketing. Additionally, they will focus on leading the cross-Enterprise work to deliver Membership through Activation and Onboarding. This role will work cross functionally with several teams across American Express including Customer Growth, EDX, ECMX, GSG, NPD, Consumer Product Management, Finance, GABM and Analytics.Key Responsibilities:

Organize and lead critical centralized Customer Loyalty Marketing Strategy team, focused on evolution from Card loyalty journeys to Member loyalty journeys

Lead cross-channel work across core Blue Box partners, including Membership Onboarding and Recognition digital strategies, ADA needs, Agency management across USCLM, Analytics needs and prioritization across USCLM

Collaborate with cross functional teams to ensure alignment and prioritization against business goals.

Develop approach to lead strategies in partnership with core content / journey owners in USCLM

Lead partnership with Go-to-Market and Strategy team in USCM

Utilize data- drive insights to measure the success of marketing campaigns and make informed decisions that aid in fewer= bigger.

Create clear work plans, prioritization and regularly reporting on key performance indicators, adjusting strategies as needed to achieve plan.

Qualifications

Experienced proven marketer and leader with channel and customer experience.

Proven experience in a senior marketing role with a focus on digital marketing and demonstrated success in leading large marketing teams and driving cross functional collaboration.

Strong knowledge of email systems, marketing technology and analytical tools.

Strategic thinker with the ability to work through unstructured problems and develop clear action plans and priorities.

Data-driven marketer with expertise in leveraging data to make decisions, drive prioritization and demonstrate impact.

Excellent communication and interpersonal skills, with the ability to articulate compelling vision for best- in-class, human centric marketing.

Strong presentation skills; effective communicator at all levels of organizations.

High energy, self-starter, team-oriented, innovative and entrepreneurial spirit.

Service and customer-first orientation is a must

QualificationsSalary Range: $130,000.00 to $205,000.00 annually bonus equity (if applicable) benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

Competitive base salaries

Bonus incentives

6% Company Match on retirement savings plan

Free financial coaching and financial well-being support

Comprehensive medical, dental, vision, life insurance, and disability benefits

Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

Free and confidential counseling support through our Healthy Minds program

Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.Job: MarketingPrimary Location: US-New York-New YorkSchedule Full-timeReq ID: 24016581