Market Sales Leader
Reference #: CSCOUSREQ53933
Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover.We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.General SummaryWe are building a competitively advantaged Campbell Snacks Sales organization with snacking talent, capabilities and accountabilities. Guiding our path to excellence is our Sales True North compass which reflects our values, who we are, what we do and the unique value we bring to the market.Who are we? - Indispensable partner that drives profitable growth as one teamWhat we do - Grow faster than the competition every store, every dayUnique Value - Build and ensure execution of great plans + DSMP (Distribution, Shelving, Merchandising, Pricing)Our Values - own it like a founder, dare to disrupt, seek the power of different, do right and be real.Integral to this team is the Market Sales Leader (MSL) who is responsible for the growth of sales and engagement with our Independent DSD Partners (IDPs). The MSL will communicate sales, stale, service and merchandising information to IDPs as well as support the Zone Sales Manager (ZSM) at regularly scheduled IDP Forums to collaborate on operational matters with the IDPs. The MSL is responsible for establishing and maintaining collaborative relationships with IDPs, retail store management and key customer decision makers.Principal AccountabilitiesRetail Development
Execute distribution, merchandising and promotion priorities against targeted goals and in line with specific customer expectations. Regularly engage with IDPs, including through optional route consults, to identify and discuss business growth and opportunities. Periodically visit stores to identify service strengths and opportunities. Help to ensure that service levels meet or exceed customer expectations. Sell incremental placements, point of sale and displays throughout the store. Perform store required resets. Develop strong relationships across multiple levels of the retail store personnel. Establish, and maintain, call frequency on major retail chain supervisors to support sales and service levels. Collaborate across the organization to deliver results. Understand the consumer and retail customer variations across multiple classes of trade. (Convenience, Mass, Grocery and Drug, etc.) Build rapport and trust with all store key management personnel through frequent visits and communication Prepare tailored selling plan with in-depth knowledge of specific retail customer and full product portfolio to influence growth opportunities Follow through on agreed upon sales/service commitments to exceed store management expectationsIndependent DSD Partner (IEP) EngagementRegularly engage with IDPs, including through optional joint business meetings, route consults, and various other optional business engagement activities, to identify and discuss business growth, opportunities and challenges.
Manage use of resources and technology to help support the IDPs' independent operations.
Share market information with IDPs and collaborate with them on problems and opportunities. Inspire new IDPs thr ugh effective early engagement. Conduct physical inventories periodically.
Act as key liaison between ZSM and IDP.
Help identify top notch pool of potential IDPs for open routes.
Exceed IDP expectations through consistent and preferred IDP mode of communication and followup within 24 hours
Collaborate regularly with IDPs on growth opportunities and customer expectations
Build stronger relationships through regular in-person connections and support
Translate service, base business and incremental opportunities into continuous income and equity growth potential
Conduct purposeful route consults Drive speed to shelf on new item innovation
Ensure planogram compliance and must stock SKUs
Communicate daily/weekly on retailer standards, sales opportunities, customer expectations Manage use of resources and technology to help support the IDPs' independent operations.
Build pool of potential purchasers for routes
Clear understanding of the independent contractor business model.
Maintain appropriate differentiation between the IDP and the company employee roles and responsibilitiesJob Complexity
Establish, develop and maintain business relationships with independent third parties through regular engagement (IDPs, retailers, etc.)
Deliver gross revenue target
Contribute to ACV display gains in key accounts and region geography
Selling and negotiation skills
Leverage technology to make informed business decisions
Establish strong selling relationships with key retailers and divisional leaders of top accounts within zone Assist with emergency retailer situations
Align on monthly priorities and follow through to exceed customer expectations
Provide real-time feedback /insights on store-level opportunities
Build relationship with Warehouse Manager
Commit to sell short-coded inventory to minimize risk
Leverage all existing warehouse resources (i.e. point of sale)
Plan and prioritize
DSMP information to exceed revenue plans
Leverage Sales Commercialization Center information to identify and achieve AOP goals
Provide ZSM with Sales Commercialization Center feedback and solutions to improve quality of information/toolsJob Specifications
Minimum education required: Bachelor's Degree
Years of relevant experience: 0-3 Knowledge,Skills and Abilities
Self-motivated and effective team member
Strong written and verbal communication
Problem solving skills
Strong technical and analytical skills
Advanced Microsoft skills including Excel and PowerPoint
Leadership skills Experience with technology and ability to learn iPad business applications
Working knowledge of MS Office to include PowerPoint, Excel. and OutlookWorking Conditions
Travel as needed
Must be able to relocate as requiredPhysical Demands
While performing the duties of this job, the employee is regularly to use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stand, walk, sit, and taste or smell. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 35 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.Travel Required
Must be able to travel within district, to company meetings, company training and other regions as business needs demand.Disclaimer
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