Senior Public Relations Manager – Hybrid
3 Days per week in Towson, MD or Valley City, OH15-20% Travel ExpectedCome make the world and accelerate your success.It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of more than 50,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.The Job:Stanley Black & Decker is currently seeking a Senior Public Relations (PR) Manager to support its Tools & Outdoor (T&O) division. This position will report to the Director of Public Relations and primarily support the DEWALT brand with an opportunity to take on additional projects related to other global brands in the T&O portfolio including CRAFTSMAN and STANLEY.Successfully working with the DEWALT brand will require deep knowledge and understanding of trades professionals, the construction industry, DEWALT’s innovative tools and technology offerings as well as key topics like the future trades workforce, safety and training, and jobsite productivity.As a Senior Public Relations Manager, you will be a hybrid employee in Towson, MD. You’ll get to:
Research, write and review news releases, media alerts, bylined articles, fact sheets, white papers, etc.
Proactively present creative PR initiatives and lead execution of broad campaigns with support and collaboration among several internal stakeholders
Prepare and submit entries for all potential product reviews / awards
Work in collaboration with global brand and regional marketing teams, as well as other stakeholders including internal communications, government relations, commercial teams, and corporate communications to amplify PR activities and results
Plan in-person and virtual SBD-owned events and manage execution with cross-functional teams throughout the organization
Ideate and execute a 12-month PR plan
Lead ideation and strategic development of story angles beyond product placement with an emphasis on brand storytelling
Pitch story ideas and serve as “the” resource to media contacts in our space
Support the planning and execution of third-party media events, trade shows, editor briefings, etc.
Respond to media inquiries and maintain strong relationships with media, particularly trade media
Manage product requests and product trade-out agreements; filter requests to ensure applicable audiences and investments
Coordinate media interviews with internal thought leaders
Lead and conduct media training within the organization, creating briefing documents as necessary
Maintain online newsrooms and prepare media kits as needed
Liaise with global counterparts to ensure international campaign alignment and best practices
Support issues communications
Manage measurement/reporting analytics: measure effectiveness of campaigns, set goals and manage results vs goals on a monthly / quarterly / annual basis
Manage vendor relationships and budgets
Work closely with corporate PR team and support applicable corporate PR initiatives
Keep informed of pertinent industry news
The Person:You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:
BA/BS Required; Public Relations, Communications and/or Journalism
7+ years of work experience in Public Relations, Marketing; agency experience a plus
Working in a B2B and/or B2C environment
Baseline knowledge of construction and the trades is a bonus
Proficiency in Microsoft Office, and familiarity with Adobe Creative Suite
Knowledge of Cision, PRNewsWire, Notified, Meltwater or other monitoring and distribution services
Previous experience working with influencers and/or high visibility campaigns
Strong oral and written communication skills, and experience with Media Relations
Self-starter with proven track record of success in Public Relations
Understanding and interpreting highly technical products into simplified terms
15-20% travel expected
The Details:You’ll receive a competitive salary and a great benefits plan, including:
Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement.
Discounts on Stanley Black & Decker tools and other partner programs.
And More:We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
Learn: Have access to a wealth of learning resources, including our digital learning portal.
Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.
Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.
What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!#LI-SZ1#LI-HybridThe base pay range for this position in Maryland is $74,000-$133,000 per year. Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Stanley Black and Decker’s internal or external careers site.We Don’t Just Build The World, We Build Innovative Technology Too.Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.Who We AreWe’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.Benefits & PerksYou’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.What You’ll Also GetCareer Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.Learning & Development:Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).Diverse & Inclusive Culture:We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.Purpose-Driven Company:You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.EEO Statement:All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at accommodations@sbdinc.com . Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.Know Your Rights: Workplace discrimination is illegal (eeoc.gov) (http://www.eeoc.gov/sites/default/files/2023-06/22-088EEOCKnowYourRights6.12ScreenRdr.pdf)