Senior Manager, Go To Market

QUESTIONNAIRE-6-3803Serving the needs of all families with young children, Carter’s Inc. is the largest North American apparel retailer exclusively for babies and young children, encompassing Carter’s, OshKosh B’gosh, SkipHop and Little Planet brands. Meaningful work, constant learning, genuine people, and a community guided by core values that promote inclusion and innovation is in everything we do. There are many reasons to build your career at Carter's.HOW YOU’LL MAKE AN IMPACT:40%: Under leadership of Senior Director of GTM, develop and execute go-to-market strategies for Carter’s, OshKosh and Little Planet brands for stores and ecommerce

Oversee go-to-market strategy and execution with internal & external creative, buying, planning and channel marketing teams to drive traffic and sales to the DTC Retail business

Consults with cross-functional teams to ensure product, buying and retail needs are met with Marketing promotional cadence and prioritization (i.e. Monthly Strategy Meetings)

Assist Sr. Director in preparation and execution of quarterly LT planning meetings with Retail

Lead go-to-market channel partners, ensuring all brand communications are aligned with broader retail & marketing strategy

Oversees GTM Specialist in maintaining single source of truth DTC calendar, bringing forward recommendations for cadence changes to Senior Director as necessary

Oversees GTM Specialist to ensure pricing, product and promotions are accurate across all customer touchpoints and creative assets

Influence timing and strategy of marketing/channel events and activations to drive optimal business impact and align with retail objectives

20%: Lead all national Value Marketing initiatives

Lead brand strategy for lifting consumer value perceptions through pricing, promotions, product features and benefits

Lead marketing hindsight process, keeping a pulse on what messages and tactics resonate to inform promotional planning

Kick off creative reviews with LT to ground in promotional and business landscape

20%: Leads promotional testing for the Marketing function

Identifies and builds business cases for promotional testing to drive sales on site or reduce workload

Provides updates and recommendations at key stage gates of the test, getting MLT and retail alignment to go/not go

Sees approved projects through national launch, ensuring the pacing of new features or strategies aligns with the greater marketing calendar

20% - Promotional Offer Development & Testing

Works with Senior Director of GTM to develop pipeline of new promotional tactic ideas from concept to launch

Leads quarterly innovation sessions with key cross-functional partners to keep ongoing fresh list of ideas for the brand promotional calendar

Work with consumer insights on to vet new value messaging and campaigns with the consumer

Collaborate with channels, testing, and analytics teams to report on special offers and promotional tactics

WE’D LOVE TO HEAR FROM YOU IF:Must have:

Minimum 7 years of relevant work experience

Minimum 5 years of marketing, calendar, planning or go-to-market experience at a major consumer brand

Deep understanding of brand marketing fundamentals (positioning, annual brand strategy and planning, campaign strategy and brief development, integrated campaign planning and execution)

Excellent project management skills, with ability to consistently achieve or beat deadlines

Preferred skills and experience:

Apparel, retail, QSR or CPG marketing experience strongly preferred

Experience working in fast-paced, matrixed environments where cross-functional collaboration and leading through influence are critical

Demonstrated ability to turn consumer insights into brand actions

Strong bias for action and desire for ownership & accountability

Inclination to seek and analyze data from a variety of sources to support decisions and to align others with the organization's overall strategy

Takes entrepreneurial and creative approach to developing new, innovative ideas that will stretch the brand and push the boundaries within the industry

Excellent written and verbal communication skills

OUR TEAM MEMBERS:

Lead Courageously: Have a strong sense of personal values that align with our Company values

Collaborates Broadly: Build cooperation, trust, and thrive in a consensus driven environment

Customer Focus: Proactively seek opportunities to leverage data and fact-based insights to serve customers and/or internal clients

Drive Growth: Set aggressive goals and implement plans precisely

Cultivates Innovation: Respectfully challenge the "we’ve always done it this way" mentality and explore new ways to achieve desired outcomes

MAKE A CAREER AT CARTER’S:Career Development: Success starts from within, and we have several paths from which you can choose to enhance your career evolution. From Carter’s University to Toastmasters to mentorship programs and more, we encourage you to utilize these tools to elevate your professional prowess.NOTE: This job description is not intended to be all-inclusive. The duties described may be changed or reassigned at the discretion of management, and the employee may be required to perform duties that are not listed in the job description.Carters is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, veteran status, or any other status protected by federal, state, or local law.