Associate Director, Trade Marketing - Neuroscience and Eye Care
Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. Job DescriptionThis is a hybrid role, and you must be located near Lake County, IL or Florham Park, NJTrade Marketing at AbbVie has evolved significantly from an operational and tactic-focused responsibility for select products to one requiring development of complex pharmacy and distribution strategies across our entire portfolio of products in both specialty and retail channels. A key driver of this evolution are the changing needs of our stakeholders in the specialty pharmacy channel where AbbVie has a significant footprint of high-value brands including Botox, and treatments for Parkinson’s, as well as higher cost and payer managed medications typically processed through retail pharmacy in Migraine, Psychiatry, and Eye Care. These medications are used to treat complex, chronic conditions, and often require special storage, handling and administration, and typically involve a significant degree of coordination with Payers and HCPs, as well as a dedication to patient education, monitoring, and management.The expectations of pharmacies in the healthcare ecosystem are quickly evolving as new technologies drive exponential change and transform the future. Many pharmacies are just beginning to embrace these technologies and customer service innovation as specialty pharmacies seek to reinvent themselves to meet the evolving needs of their patients. The Associate Director, Trade Strategy and Marketing – Neuroscience and Eye Care, will play an important role in partnering with key pharmacy and channel stakeholders to optimize the patient experience and grow our AbbVie business now and into the future. Patient needs are also evolving, as are their expectations of their experience at pharmacy. Whether it be a focus on convenience by experimenting with new, digital capabilities of their pharmacy, or seeking higher-touch clinical support models, these growing patient demands are putting pressure on manufactures such as AbbVie to define our future specialty and retail pharmacy value propositions and identify stakeholders in the channel to partner with to navigate this complex environment.The Associate Director, Trade Strategy and Marketing – Neuroscience and Eye Care is responsible for leading the identification and assessment of business opportunities in the fast-evolving specialty pharmacy and distribution channel and developing and implementing initiatives to partner with pharmacy and wholesaler stakeholders in support of patient onboarding and adherence to AbbVie products. This role will support a combination of specialty and retail products across the portfolio and requires a strong understanding of pharmacy and distribution channels and their complexities and challenges, coupled with a strategic mind and an eye towards innovation.Key job responsibilities include (but are not limited to):
Lead the development and implementation of brand-specific Trade strategies with specialty and/or retail pharmacies to ensure medication access and enhance the overall patient experience
Identify new, strategic channel partners and programs that will support our vision to innovate and meet evolving patient needs in the pharmacy channel
Execute launch excellence in the Trade channel by serving as a key contributor to the launch planning process and partnering with a diverse mix of stakeholders to align brand go-to-market strategies and ensure seamless on-time, on-market supply for new product launches
Serve as the Trade lead in collaboration with Brand and cross-functional partners in important initiatives; manage through product supply disruption when needed, across the portfolio
Lead the strategic development and execution of brand value propositions for Trade for multiple products across various stages of their lifecycle by collaborating with Brand team and other cross-functional partners
Lead the creation and development of high-impact promotional materials for the Pharmacy Account team that support stakeholder needs, Trade and Brand strategic objectives
Serve as Trade lead for Annual Strategic Planning process across key brands
Represent Trade on IBTs and launch readiness teams, as appropriate
Manage relationships with internal business partners such as Brand, Payer, Customer Service, Demand Planning, MABI and the Trade Account Team with responsibility for wholesalers and pharmacies
Partner with agency of record and lead the development and execution of key tactics in alignment with Trade and brand strategies
Analyze and synthesize complex, and sometimes incomplete, pharmacy data sets to inform key strategic decisions
Participate in special Trade strategic projects, such as specialty at retail opportunities and other initiatives being explored to positively influence brand Gross-to-Net and P&L
Embrace the Trade Marketing culture by cultivating an inclusive environment that encourages synchronicity, agility, transparency and development.
Qualifications
Bachelor’s Degree required
At least 7 years tenure in the pharmaceutical industry
Experience in Market Access, contract negotiation; pharmacy-related experience preferred
Marketing experience preferred, including launch
Knowledge of marketing concepts and strategic planning process
Understanding of market research principles and how to analyze qualitative and quantitative data to draw valid insights and conclusions that inform recommendations
Relationships within specialty, retail pharmacy, and distribution channel preferred
Experience in program management within pharmacy and distribution channel
Strong communication skills
Demonstrated experience developing and managing projects cross-functionally
Positive, solutions-oriented attitude
Customer-centric mindset
Knowledge of applicable regulations and standards affecting Pharmaceutical Products
Additional InformationApplicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.htmlSalary: $133,500 - $253,500