Analyst, Business Intelligence
Company DescriptionPHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.OverviewThe Analyst, Business Intelligence (hereafter "BI") is exposed to a range of clients, projects and responsibilities. You will work with a team in Strategy, Marketing, Media and Creative to achieve results for our clients.ResponsibilitiesMain Responsibilities:While every engagement is unique, typical engagements require execution against the following tasks and deliverables:
Work with multiple teams to develop reporting for analysis of trends and optimization of multi-channel media campaigns.
Develop a working knowledge of client's data sources and maintain regular quality control checks of data for accurate reporting.
Track results and provide data interpretation using a variety of digital analytics tools and partners.
Help create measurement plans outlining strategy required to assess brand performance.
Help collect market research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports.
Contribute to competitive analyses and best practice audits.
Engage with data partners to prepare data and resolve issues including data inaccuracies or discrepancies.
Maintain functional expertise in the following disciplines: database marketing, integrated channel marketing (including web), analytics tools and techniques and other infrastructure requirements.
QualificationsEducation and Experience
Bachelor's Degree in Business, Finance, Economics, Statistics, and Marketing
0 -2 years of work experience in marketing, advertising or consulting (healthcare, pharmaceuticals and life sciences experience)
Hybrid In office 3 days a week
Additional InformationOur Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.