Vice President, Group Director, Brand Strategy
Company DescriptionRazorfish Health, a Publicis Health agencyRazorfish Health is unique among the roster of the largest healthcare agencies. Here’s why:At Razorfish Health, we were built on re-invention. We were one of the very first digital agencies more than two decades ago, and we have continued to reinvent our agency, our team, and we specialize in re-inventing brands, campaigns and categories every day.We have the deepest team of credentialed medical scientists, an award winning creative team, and an in-house data analytics team which allows us to understand the insights driving physicians, payers, and patients and to create ideas that help transform our clients’ brands.We have offices in New York, Chicago, Philadelphia, and London with over 300 colleagues, serving a broad base of clients including 4 of the top 10 pharma companies, as well as OTC, biotech and health systems and hospitals.In a sea of same, we swim differently. Our people are unique. Our perspectives are unique. Find out why our employees are proud to say #IAmARazorfish.Web: http://www.razorfishhealth.com | Facebook: https://www.facebook.com/razorfishhealthTwitter: https://twitter.com/RazorfishHealthOverviewThe strategy team at Razorfish Health is responsible for unearthing consumer insights and evaluating digital behaviors to create competitive advantage for our clients. This can be a deep look into a single behavior or a broader look that identifies and evaluates all of the opportunities available to make sound business and marketing decisions.Both strategic planning and analytics are key dimensions to our work. Logical thinking that breaks problem solving into a discrete, clear flow is critical to providing credible and persuasive recommendations to our clients. We are fiercely committed to delivering high-quality analysis, in a structured, thoughtful presentation, with strict attention to deadlines and deliverables.In general, to succeed candidates must demonstrate a strong work ethic, exceptional analytical skills, and a knack for converting insights into creative, actionable recommendations for our clients. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired, as skills in analyzing and presenting information are honed.This position is suited to a strategist with a minimum of 7-12 years’ experience working in a similar agency environment. The Vice President, Group Director, Brand Strategy will be responsible for overseeing all strategic work streams and driving the strategic vision for the brand.The right candidate will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren’t linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms. Sound like you? Read on.ResponsibilitiesAs Vice President, Group Director, Brand Strategy , your comprehensive media, and marketing expertise will be essential to providing strategic thought leadership on key client engagements.Demonstrating an intimate understanding of how consumers interact with channels and technology, this pivotal role demands a focus on how to solve clients’ business challenges most effectively through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.Day-to-day, your role will concentrate on guiding HCP strategy across key accounts while delivering industry-leading service, which includes:
Developing strong client relationships, from day-to-day clients to senior leadership, as a key strategic and business partner
Leading the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach
Gaining a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats – and formulating actionable strategic recommendations based on that understanding
Bringing experience from other brands and therapeutic areas to illuminate or support new strategies and solutions
Developing a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
QualificationsThis pivotal role requires a depth of expertise (7-10 years of relevant experience, with an advanced degree preferred), including a track record of impactful work experience and professional ingenuity – which means you are:
A digital marketing-savvy problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site and mobile, etc.)
Successful track record within the HCP Pharma marketing space a must.
A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drives strategic communications planning and implementation
A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective as well as illuminate powerful insights and creative potential through data and narrative collaboration with all levels of the agency and its partners that will drive growth
A true collaborator that has worked on large scale projects across multiple digital properties – the true dot connector
An approachable manager with a solid track record of team oversight looking to further develop their management skillset. An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
Additional InformationPublicis Health is the world’s premier health-oriented agency network. A division of Publicis Groupe, Publicis Health manages top-tier agencies specializing in promoting innovative solutions in advertising, digital, branding, message delivery, market access, and medical communications. Publicis Health’s mission is to be the indispensable force for health and wellness business transformation through the alchemy of creativity and technology—for good.With more than 5,000 employees around the world, Publicis Health manages 18 agency brands through 40 offices located in seven countries. Publicis Health brands include Digitas Health, Discovery USA, Heartbeat, in-sync, Langland, Maxcess Managed Markets, Payer Sciences, PDI, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Publicis Touchpoint Solutions, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, Tardis Medical Consultancy, and Verilogue.Web: www.publicishealth.com | Facebook: www.facebook.com/publicishealthTwitter: www.twitter.com/PublicisHealth/All your information will be kept confidential according to EEO guidelines.