Senior Campaign Manager, Central Activation

Company DescriptionPublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.OverviewRead this first: If you have what it takes for this job, but don't meet all the criteria within the job description, we encourage you to apply. We'd like to connect with you to see what skills and experience you could bring to our team.DESCRIPTION:Publicis Media’s Central Activation team supports Publicis Agency clients by executing paid social campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis’ largest clients.The Senior Campaign Manager role is accountable for the successful implementation & execution of paid social campaigns for Publicis Media clients that are supported by Publicis Media’s Central Activation team.The ideal candidate should be familiar with platforms such as Meta Ads Manager, Tiktok Ads Manager, and Pinterest Ads Manager, have experience in paid social campaign management functions, including campaign builds, performance optimization principles & reporting capabilities.Responsibilities

Manage paid social campaigns while troubleshooting campaign delivery and performance issues

Act as lead for Campaign Managers, support queries and communicate activation best practices

Liaison with Planning/Strategy teams to ensure accuracy in media execution

Conduct full analysis of campaign performance, optimizations, issues, etc.

Work with internal teams to provide clients with recommendations and optimization strategies that align with campaign KPIs

Traffic all creatives into platform and set up campaigns prior to launch date

Maintain knowledge of media technology buying platforms and analytic tools

Analyze campaign performance and make strategic investment and tactical media optimizations

Develop insights based on campaign performance reporting

Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs

Qualifications

Bachelor’s degree

3+ years of biddable media experience, with a focus on Social planning, activation, operations, etc.

2+ years of experience working in platforms such as Meta/Tiktok/Pinterest Ads Manager, etc

Data-driven mindset

Proficient-to-Advanced Excel Expertise

Excellent written and verbal communication skills

Experience with ad tech platforms, manual bidding platforms, APIs, etc.

Excellent relationship building, diplomacy, and decision making skills with ability to think creatively

Proficiency with Microsoft office suite

Additional InformationIf you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .All your information will be kept confidential according to EEO guidelines.We know that when the whole person is cared for, they are able to do their best work. That’s why we offer benefits that go way beyond comprehensive health, dental, 401K matching, and flexible time. We also offer access to over 16+ Business Resource Groups, mentorship programs and training opportunities, wellness and enrichment programming, extensive benefits for caregivers and new parents, tuition reimbursement, and so much more.