Social Media Specialist

Job Title: Social Media Specialist

Position Summary:

NDZ Performance is seeking a skilled Social Media Specialist with strong graphic design and video editing abilities to drive audience growth and engagement across our social media platforms: Instagram, X (formerly Twitter), Facebook, TikTok, and YouTube. This role is ideal for someone who can create engaging, platform-specific content efficiently while navigating the unique advertising policies and regulations associated with the firearm and tactical gear industry.

Primary Responsibilities:

Content Planning & Execution:

Develop and manage content calendars to align with NDZ’s marketing objectives, ensuring a strategic mix of promotional, educational, and engaging content.

Utilize ready-made graphic templates to streamline project timelines, maintain consistency, and fast-track content creation while keeping design quality high.

Employ intermediate to advanced Adobe Creative Cloud skills (Photoshop, Illustrator, Premiere Pro, After Effects) to customize and optimize visuals, ensuring all graphics and videos are on-brand and high-impact.

2. Community Engagement & Management:

Actively engage with NDZ’s community by responding to comments, messages, and mentions, building a positive brand presence and fostering customer loyalty.

Promote user-generated content with branded hashtags like #NDZPerformance, showcasing customer builds and fostering community interaction.

Monitor sentiment and escalate any sensitive or policy-related issues to ensure compliance and maintain a positive community experience.

3. Cross-Department Collaboration:

Photo & Video Team: Work with the in-house media team to align on creative needs and ensure visuals support NDZ’s marketing goals.

Marketplace Managers: Coordinate with marketplace managers to produce assets for NDZ’s website and e-commerce platforms like Amazon, eBay, Etsy, and Walmart.

Laser Department: Partner with the laser team to develop custom images for NDZ’s laser library, expanding the variety of customizable content.

4. Compliance with Advertising Policies:

Prioritize understanding of advertising regulations and policies within the firearm and tactical gear industry as they pertain to major social media platforms.

Ensure that all content adheres to platform guidelines and legal restrictions, avoiding disruptions in visibility and engagement.

Regularly review updates to platform advertising rules and consult with compliance resources to keep NDZ’s social media practices fully compliant.

5. Data Analysis & Strategy:

Track and analyze social media performance metrics, using insights to refine content strategies and support audience growth.

Conduct A/B testing on content formats, posting times, and visual elements to maximize engagement and reach.

Report regularly on key metrics, providing insights that inform NDZ’s broader marketing strategy.

6. Platform Expertise & Trend Monitoring:

Stay informed about platform changes, trends, and best practices, especially as they impact engagement and compliance within regulated industries.

Integrate trending formats—such as reels, short-form videos, and interactive stories—into NDZ’s content to maintain relevance and boost engagement.

Required Experience & Skills:

Experience: 1-3 years in social media management, ideally in e-commerce or regulated industries such as firearms or tactical gear.

Graphic Design & Video Editing: Intermediate to advanced proficiency with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro, After Effects), including experience using and adapting ready-made templates to fast-track projects.

Platform Proficiency: Strong understanding of social media best practices, with experience on Instagram, Facebook, YouTube, TikTok, and other relevant platforms.

Policy & Compliance Awareness: Ability to navigate and prioritize compliance with platform advertising policies specific to the firearm and tactical gear industry.

Communication Skills: Strong written and verbal communication skills for community engagement and cross-department collaboration.

Company Culture:

NDZ Performance fosters a collaborative, supportive environment where creativity, attention to detail, and customer service are valued. As part of a close-knit team, the Social Media Specialist will play a significant role in shaping NDZ’s online presence and brand narrative. NDZ provides a balanced, low-stress work environment with ample growth opportunities in a customer-centric, community-focused industry.

Key Performance Indicators (KPIs):

Engagement Rate: Target a monthly improvement of 2-5%.

Follower Growth: Aim to increase follower count by 10% quarterly.

Compliance Rate: Ensure 100% adherence to advertising regulations and platform policies.

Content Reach & Impressions: Continuously optimize strategies to improve reach by at least 10% on core platforms.

When you join NDZ Performance, we will:

Paid Holidays (6), Birthday & Sick time

Weekends Off

Employee Healthcare Options, employer 50% Covered

Employee Assistance Program

Dental & Vision insurance options

Provide options for 401k plans after introductory periods open for open enrollment period

401K Match 3% for eligible employees

Show you a clear path and provide the tools you need to earn more responsibilities

Great employee discounts on leading products for firearms and other defense related articles

Aflac accidental insurance employer 50% covered

Are ready to be a part of our team and grow your career - contact us today!