Principal, GTM Lead, Top Product Launches, Amazon Ads

DescriptionCome build the future with us! What unites all Amazonians - across teams and geographies - is our unwavering commitment to delighting customers and making their lives easier, no matter who they are. In pursuit of that goal, Amazonians have developed innovative products and services that have transformed the way our customers live and work.Together, we are building the future, one bold idea, cutting-edge product, and groundbreaking service at a time. Amazon Ads is at the forefront of this mission, dedicated to driving measurable outcomes for brand advertisers, agencies, authors, publishers, and entrepreneurs. Our ad solutions - including retail media, display, video, DSP, measurement, and ad tech - leverage Amazon's unparalleled innovations and insights to help our partners find, attract, and engage their intended audiences throughout their daily journeys. From our humble beginnings in "Sponsored Ads" to our rapidly expanding video offerings across Thursday Night Football, Twitch, and Prime Video, Amazon Ads continues to blaze new trails and set the standard for the industry.We are seeking an experienced Principal Product Marketer to lead bespoke GTM and marketing strategy and execution for our most important and often confidential product launches. In this highly cross-functional role, you will be responsible for developing and executing end-to-end GTM strategies for strategic launches. The ideal candidate moves seamlessly between "big picture" thinking and leading tactical execution, and the person is able to navigate heavy ambiguity and chart a path forward independently. This role will also partner closely with Product, Marketing, and Sales teams often on highly confidential launches to craft positioning, messaging, and marketing approaches tailored to our core customer segments. For this highly visible role, we are seeking someone who can both earn trust and have backbone and who can author a simple, compelling document detailing their plans. Your mission will be to win the hearts and minds of our customers by bringing the transformative value of our new solutions to life through engaging, multi-channel activations. And your work won't stop there - you'll also monitor launch progress, gather invaluable customer feedback, and loop that back to our Product and Sales teams to optimize our GTM strategy for long-term, sustainable growth.If you're ready to roll up your sleeves, collaborate with the best and brightest, and play a pivotal role in shaping the future of advertising, we want to hear from you. Join us in building something extraordinary.Key job responsibilities

Define the GTM strategy for our highest visibility global product and portfolio launches

Provide flawless program management, managing up, down, and across, serving as the "glue" that keeps our organization's most important launches on track

Work cross-functionally with Product and Sales to develop the positioning, messaging, and marketing strategies to land the product vision with customers

Lead the end-to-end GTM strategy and execution, collaborating with stakeholders to deliver exceptional customer experiences that showcase the value and use cases of top tier launches

Create compelling, multi-channel content that helps customers understand the transformative use cases and value propositions of our solutions

Design and launch marketing campaigns that drive widespread adoption and growth for our most important launches

Collaborate with Product, Marketing, and Sales teams to optimize the GTM strategy for long-term success, including making recommendations to refine product roadmaps based on customer insights

Basic Qualifications

9+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience communicating results to senior leadership

Experience building, executing and scaling cross-functional marketing programs

Experience driving direction and alignment with cross-functional teams

GTM/integrated marketing expert

Preferred Qualifications

Experience with creating GTM initiatives at scale

Experience working cross-functionally across marketing, product management, analytics, UX, and research

Advertising industry experience

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.