Therapy Expansion Leader, Cardiac Rhythm Management - Minneapolis/Kansas City

We anticipate the application window for this opening will close on - 18 Nov 2024At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.A Day in the LifeIdeal candidate will have previous Medtronic Diagnostics sales experience.Careers That Change LivesMedtronic is a pioneering leader in the medical device industry, committed to enhancing patient care through innovative diagnostic solutions. We are seeking passionate and dynamic individuals to join a new CDS Field Team who will help shape and lead local market development by improving patient access, referral pathways, and relationship building. This team will be responsible for engaging the CDS Marketing Team, CRM Sales Team, and customers in building better pathways and driving referrals in the Stroke, Syncope, Heart Failure, and Atrial Fibrillation (AF) markets while ensuring the adoption and growth of the Medtronic LINQ family of ICMs and future diagnostic products.As the Cardiovascular Diagnostics & Services (CDS) business continues to grow and enter new disease areas, the Therapy Expansion Leader role has been created to lead and drive further indication penetration and expansion in the Insertable Cardiac Monitor (ICM) market.As a member of the Field Team, you will play a critical role in driving the growth of our diagnostic solutions in the cardiovascular and neurology sectors. You will collaborate with cross-functional teams to lead regional strategic initiatives aimed at increasing market penetration and patient access, driving referral pathway development initiatives, collaborating with key partners to execute tactics, and establishing the need of LINQ family of ICMs as essential tool for healthcare providers.We are seeking bold leaders who will push the boundaries of the ICM market with us, the market leaders.   Be a part of a company that thinks differently to solve problems and deliver meaningful product and business innovations. A Day in the LifeMarket Analysis:

Analyze and conduct in-depth regional opportunity assessment to identify trends, opportunities, and competitive dynamics specific to ICM technology.

Gather, identify and disseminate strengths, weaknesses, opportunities, and threats (SWOT analysis) related to local market, competitors' products, and services.

Together with the Regional Directors, partner with third-party collaborators

Strategic Development & Execution:

Lead the strategic development of regional referral pathways for the LINQ family of Insertable Cardiac Monitors (ICMs). Collaborate closely with marketing, CRM Field teams, clinical experts, healthcare economics, and strategic sales to enhance Medtronic brand-driven referrals and expand the utilization of ICMs across multiple indications.

Lead the execution of market development initiatives to drive referral pathway development

Quantify the impact of the market development activities and help to build the need of LINQ family of ICMs versus short term monitor and wearable devices.

Identify and expand target customer segments and create partnerships with (Gen Cards, Neurologists, Interventional Cardiologists, Allied Health Professionals, etc), and hospital executives to develop awareness and tailor marketing strategies to meet their specific needs.

Partner with the health economics team and regional economics managers to leverage our value proposition to improve patient outcomes and access to care, while maximizing cost-effectiveness  

Collaborate with local sales and clinical partners to promote Medtronic's products and services within an assigned geographic area and /or specific customer accounts to drive revenue and ensure alignment with broader organizational launch and therapy objectives

Stakeholder Engagement:

Establish and maintain long-term relationships with regional key opinion leaders, industry stakeholders and healthcare professionals, such as Medical Directors, EPs, Cardiologists, Neurologists, Hospitalists and referring providers to advocate for the adoption of ICM technologies.

Organize and participate in targeted regional educational programs, society events, workshops, and conferences related to market development areas of opportunity.

Gather market intelligence to enable patient care pathways for the current LINQ family of ICMs and future products.

Drive the expansion & activation of new channels and implanters in the Cardiovascular and Neurology market.

Product Development Support:

Develop recommendations and engage marketing to create program enhancements that inform product development

Communicate customer feedback on new products and/or modifications to existing products or applications to internal stakeholders including R&D, Operations and Marketing. 

Gain a deep understanding of awareness initiatives and customer programs to ensure alignment of materials, programs, solutions, data, and resources that support strategy and activity

Sales Support and Enablement:

Equip and empower the CRM Field with the necessary training, tools, and resources to effectively communicate the benefits of our products effectively and drive clinical awareness.

Develops and drives appropriate portfolio management strategy in collaboration with the Business Units to expand and protect market share, develop value-added programs, and build relationships with strategic partners across CRM/CV. 

Lead and execute product launches in partnership with the CRM Field.

Maintain a high level of communication with appropriate CRM sales and leadership within assigned geography.

Assist in disseminating clinical evidence and case studies to support the efficacy and value of our diagnostic offerings.

Support and exemplify a strong culture for the Market Development Specialist team, centered around collaboration, customer orientation, ethics, and execution

Performance Tracking:

Monitor performance metrics and market penetration data to assess the effectiveness of marketing and sales strategies.

Utilize the CRM customer relationship management software to input and track activity for quarterly productivity reporting

Administrative Responsibilities:

Maintain compliance, administrative, and expense requirements within the Medtronic guidelines

Schedule travel arrangements to ensure multiple objectives are accomplished.

Maintain hospital eligibility/access with various vendor credentialing services.

Must Have – Basic Qualifications:

Bachelor's Degree; 3 years of experience in marketing, program or market development work, sales, or sales support role

Nice to Have – Desired/Preferred Qualifications:

Experience in expanding a current indication and developing a new therapy area, including implementation of key tactics, execution and performance tracking

Experience leading and/or influencing cross-functional teams  

Experience developing relationships with KOLs and working in the CV suite of a hospital, such as Cath Lab, CV program coordinator, or CV program leadership  

Strong business acumen and understanding of Cardiovascular Diagnostic business and/or ICM space would be preferred  

Excellent verbal communications & presentation skills 

Ability to travel up to 75% of the time dependent on the scope of the territory and needs of the business strategy.

Healthcare marketing or consultative selling experience in medical devices, pharmaceuticals highly desired

Ability to partner & collaborate across various functions 

Strong project management and influence management skills  

Physical Job Requirements:The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with temporary or permanent adaptive needs to perform the essential functions.

Frequent required travel to customer clinics, hospitals, and offsite meetings. While performing the duties of this job, the employee is regularly required to be independently mobile.

Continuous verbal and written or printed communications, including through electronic devices (mobile phone and PC)

Sitting, standing and/or walking for up to eight plus hours per day

Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.

Physical Job RequirementsThe above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits PackageA commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.Salary ranges for U.S (excl. PR) locations (USD):110,000The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).In addition to Base Salary, this position is eligible for a Sales Incentive Plan (SIP), which provides the opportunity to earn significant incentive compensation for achieving or exceeding your goals. Learn more about total rewards here.Medtronic benefits and compensation plans (https://www3.benefitsolver.com/benefits/BenefitSolverView?pagename=signon&conum=30601&coaffid=medtronic)About MedtronicWe lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.Learn more about our business, mission, and our commitment to diversity here (http://www.medtronic.com) .It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.Welcome to our new Careers Site!If you applied before July 22nd, please check your email for a notification from us providing you with instructions and a link to set up your new account and retain access to your current activity. If you do not see an email from us, please feel free to proceed with creating a new account.We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.We change lives . Each team member, each day, helps to improve and redefine how the world treats the most pressing health conditions, from heart disease to diabetes. Our industry leadership comes from the passion and ingenuity of our people. That’s who we are. Working alongside one another, we use science, medicine, and a profound understanding of the human body to build extraordinary technologies that can transform lives.We build extraordinary solutions as one team . With one Medtronic Mindset defining how we work. Speed and decisiveness run through our DNA. Diverse perspectives inspire our bold answers to any challenge that comes our way. And we deliver results the right way, breakthrough after patient breakthrough.This life-changing career is yours to engineer . By bringing your ambitious ideas, unique perspective and contributions, you will…

Build a better future, amplifying your impact on the causes that matter to you and the world

Grow a career reflective of your passion and abilities

Connect to a dynamic and inclusive culture that welcomes the challenge of life-long learning

These commitments set our team apart from the rest:Experiences that put people first . Respect for people is the hallmark of our humanity. It fuels our team to positively impact even a single life. And it means we put our people first at Medtronic as well, creating a culture of belonging and always pushing to get you the career-building resources you need.Life-transforming technologies . No matter your role, you contribute to technologies that transform lives. What we build empowers patients to live life on their terms.Better outcomes for our world . Here, it’s about more than the bottom line. Our Mission to improve human welfare drives us. We advance healthcare, society, and equity with every design, inside and outside our walls.Insight-driven care . Fresh viewpoints. Cutting-edge AI, data, and automation. You're shaping the future of healthcare technology and defining the next generation of breakthroughs in careIt is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.For sales reps and other patient facing field employees, going into a healthcare setting is considered an essential function of the job and we expect our employees to comply with all credentialing requirements at the hospitals or clinics they support.This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here (https://www.e-verify.gov/employees) .For updates on job applications, please go to the candidate login page and sign in to check your application status.If you need assistance completing your application please email AskHR@medtronic.comTo request removal of your personal information from our systems please email RS.HRCompliance@medtronic.com