Senior Director, Demand Generation & ABM

Assent is seeking a visionary Senior Marketing Leader to optimize our demand generation and ABM strategies. In this pivotal role, you will lead the development and implementation of high-impact campaigns across key verticals and partners, leveraging data insights and marketing technologies to drive growth. Your strategic GTM plans will align demand generation and ABM efforts, ensuring maximum ROI from our marketing investments.We require a seasoned marketing professional with at least 15 years of leadership experience, including 5-7 years in senior roles within the B2B Enterprise SaaS market. You should have a proven track record in scaling companies from US$100-250M annual recurring revenue, expertise in Marketing Automation, Web Analytics, Salesforce, and Account-Based Marketing, and strong analytical skills. Outstanding leadership, collaboration, and communication abilities are essential, as you will cultivate a high-performing team and work closely with Sales, Product, and Content teams to drive new opportunities and campaign workflowsKey Requirements & Responsibilities 

You will provide the leadership, experience and vision to ensure that Assent optimizes outbound and inbound demand generation, targeted ABM programs, and sales funnel development.  You will serve as a positive, dynamic leader for your team to develop and implement high impact strategic campaigns and tactical marketing programs across key verticals, and partners. More specifically, you will leverage your experience and people leadership skills to:Create predictable programs and strategies through strategic GTM aligned demand generation and ABM strategies;Leverage data insights at scale to optimize channel and ABM program strategies in line with marketing and business objectives; determine priority metrics (and systems and processes to report upon) and advise on the effectiveness and future direction of our lead generation marketing campaigns and spending;Partner closely/productively with Sales, Product and Content to drive new opportunities aligned with expanding markets and establish campaign workflows;Design a comprehensive demand generation strategy, which includes plans for vertical industry, market segments, and partner alliances; leverage inbound and outbound tactics (including webinars, content, events/tradeshows, emails, paid advertising, social media, SEO, microsites, target prospect profile marketing);Grow an incredible team by developing existing talent and recruiting the best talent and channel partners in the industry; Drive marketing automation through leading best practices in system usage, integration and reporting; Contribute productively to the overall success and leadership of marketing at Assent, as a leader of the Marketing organization. Be familiar with corporate security policies and support the information security function to protect both information systems and corporate assets from undue risk. This is not an exhaustive list of duties. Responsibilities may be altered and/or added from time to time to meet business needs.