Senior Digital Operations Manager (Cannabis Industry)

Senior Digital Operations Manager

Company Overview:

Join our rapidly growing team, a leader in the cannabis industry, dedicated to reshaping the

market with innovative products, exceptional service, and cutting-edge technology. As we

expand, we're looking for forward-thinking, driven individuals to join our journey.

We are currently seeking a Senior Digital Operations Manager to elevate our online presence and

help us create flawless, efficient, and user-centered digital experiences.

Position Summary:

The Senior Digital Operations manager will be responsible for managing and optimizing our

digital platforms, with a focus on building high-performance, secure, and compliant websites and

seamlessly integrating marketing platforms. This role requires a well-rounded tech consultant

who can drive engagement and streamline digital operations, ensuring a reliable and engaging

user experience. An understanding of cannabis industry challenges, regulatory nuances, and

audience preferences is preferred to tailor our digital presence effectively.

Responsibilities:

1. Website Development and Management

○ Oversee the development and maintenance of high-performance, responsive

websites.

○ Supervise remote talent to ensure site functionality, uptime, and security,

implementing best practices to prevent downtime and data protection.

○ Collaborate with design and product teams to enhance UX/UI, ensuring it is

accessible, compliant, and optimized for customer engagement.

○ Regularly perform site audits and troubleshooting, with the agility to address

issues promptly.

2. Platform Integration and Digital Operations

○ Oversee the integration and directly manage marketing platforms, including

CRM, e-commerce, email marketing, and analytics tools, for a streamlined

customer journey.

○ Work with internal teams to execute data-driven strategies for digital campaigns

and customer acquisition.

○ Ensure all platforms function cohesively to support business goals, from lead

generation to post-purchase customer experiences.

○ Implement and manage tracking and analytics to gather actionable insights on

performance, user behavior, and trends.

3. Compliance and Regulatory Alignment

○ Develop solutions that meet cannabis-specific regulatory requirements, including

age-gating, content restrictions, and geographical limitations.

○ Stay updated on industry regulations and ensure digital channels comply with all

state and federal guidelines.

4. Technical Project Leadership

○ Lead technical initiatives and projects related to digital strategy, providing

recommendations for tech stack improvements and scaling operations.

○ Collaborate with cross-functional teams, including marketing, sales, and product,

to translate business objectives into functional, scalable solutions.

○ Document technical processes and best practices, building a foundation for

future tech development and integration.

5. Data-Driven Strategy and Optimization

○ Utilize data and user insights to drive strategy, optimize digital content, and

recommend enhancements for improved engagement.

○ Test and iterate on web pages, digital ads, and email templates to improve

conversion rates and align with business KPIs.

○ Identify emerging trends and tools in the cannabis and digital tech spaces,

proposing relevant updates to stay ahead of competitors.

Qualifications:

● Education & Experience:

Bachelor’s degree in Computer Science, Information

Technology, Digital Marketing, or related field. Equivalent experience will be considered.

Minimum of 5 years of experience in digital operations, web development, or technology

consulting, ideally within e-commerce or highly regulated industries.

● Technical Skills:

Proficiency in web development languages (HTML, CSS, JavaScript),

CMS platforms (e.g., WordPress, Shopify), and familiarity with integrating CRM,

analytics, and email marketing tools.

● Compliance Knowledge: Experience working within regulated environments is highly

preferred. Cannabis industry experience or knowledge is a strong plus.

● Project Management: Proven ability to lead digital projects, manage timelines, and

communicate effectively with both technical and non-technical stakeholders.

● Analytical Abilities: Strong problem-solving skills and a data-driven mindset with

experience using analytics tools (Google Analytics, HubSpot, etc.) to optimize

performance.

Additional Requirements:

● Adaptability: Must be flexible and thrive in a fast-paced, rapidly evolving environment.

Ability to pivot and prioritize tasks as business needs change.

● Collaborative Mindset: Comfortable working across departments and with remote

teams to achieve shared goals.

● Passion for Cannabis Industry: Interest or experience in the cannabis industry is a

plus, with a desire to stay informed on industry trends and customer expectations.

Benefits and Perks:

● Competitive compensation package

● Flexible working options, including hybrid remote work

● Opportunities for growth and advancement in a high-impact industry

● Health, dental, and vision benefits (After 6 month trial period)

● Company-sponsored professional development and training

All applicants must possess an ability to act, think and problem solve autonomously, without constant oversight.

The ideal person is able to conceptualize ideas on their own; implementing technologies to streamline operations, expand marketing reach, propose and implement new ideas to increase revenues and introduce new customers.

We value individuals who are capable of operating on their own without constant oversight and direction.