Senior Brand Manager - TBC Bank

Strategic Planning and ExecutionDevelop and implement brand strategies to enhance customer engagement and brand equity.Analyze market trends and customer insights to shape branding initiatives.Plan and execute marketing campaigns across various channels, including digital and traditional media.Collaboration and LeadershipWork closely with cross-functional teams, including sales, product development, and digital marketing, to align branding strategies.Collaborate with external agencies for creative execution and media planning.Lead and mentor a team to achieve high-impact outcomes.Market Research and AnalysisConduct competitive analysis and market research to identify opportunities for brand positioning.Monitor campaign performance and analyze ROI to refine strategies.Brand Identity and CommunicationOversee the development of brand assets, including logos, messaging, and content.Ensure consistency in brand communication across all touchpoints.Budget ManagementManage brand budgets, ensuring efficient allocation of resources for maximum impact.Stakeholder EngagementPresent branding strategies and results to senior leadership and stakeholders.Build relationships with key influencers and industry leaders to enhance brand visibility.