Paid Media Manager - Remote

Company Description :InEight provides field-tested project management software for the owners, contractors, engineers and architects who are building the world around us. Over 300,000 users and more than 750 customers worldwide rely on InEight for real-time insights that help manage risk and keep projects on schedule and under budget across the entire life cycle. From pre-planning to design, from estimating to scheduling, and from field execution to turnover, InEight has powered more than $400 billion in projects globally across infrastructure, public sector, energy and power, oil, gas and chemical, mining, and commercial.Based in Scottsdale, Arizona, InEight supports a remote work model with employees workingthroughout the United States, Canada, Australia, Sri Lanka and Europe. InEight, an ISO 9001 : 2015-registered company, is a subsidiary of Kiewit Corporation (Kiewit). Kiewit, through its subsidiaries, is one of North America’s largest and most respected construction and engineering organizations.InEight is a fast-paced, innovative company comprised of high-energy teams of self-starters playing integral roles in shaping the future of capital projects around the world. Our industry-leading solutions, dedicated employees, and proven leadership team provide a solid foundation to support our continued growth and success.We offer our fulltime employees a comprehensive benefits package that's among the best in our industry, including top-tier medical, dental and vision plans covering eligible employees and dependents, voluntary wellness and employee assistance programs, life insurance, disability, retirement plans with matching, and generous paid time off.Position Summary :We’re hiring a results-driven digital marketer with a passion for paid media advertising. The Paid Media Manager will be responsible for developing and implementing strategic multi-channel campaigns to increase brand awareness, drive traffic, and generate leads. This position demands a blend of creative and analytical skills to optimize ad spend and maximize ROI.This is a remote position and candidates are ideally located within the Pacific, Mountain or Central Time ZonesResponsibilities :Plan, execute, and optimize paid media campaigns across SEM, LinkedIn, and display advertising platformsCraft strategic initiatives that demonstrate broad impact across the organization and communicate these plans to senior managementProactively identify new opportunities and innovative strategies to drive traffic and conversionsMonitor and analyze campaign performance metrics to identify trends and insights, and make data-driven decisions to optimize performanceDevelop quarterly business review reports highlighting past performance, future plans, lessons learned and proactive risk management strategiesUtilize testing trackers, landing page analysis, and other relevant data sources to inform strategic decisionsSelf-reliantly drive forward ideas and projects that have meaningful and substantial implications for the organization’s successCollaborate with cross-functional teams to align paid initiatives to a multi-channel approach that drives business objectivesRecommend inventive ad copy and creative assets that drive engagement with our target audienceConduct robust keyword research, market research, competitive research and audience targeting research to build and maintain high performing campaignsStay updated on industry trends, tools, and best practices in digital advertisingQualifications :Minimum of 5years’ experience dedicated to paid media campaign planning and execution in a B2B environmentIn-depth knowledge of Google Search Ads, Google Display Network, YouTube, Microsoft Ads, LinkedIn AdsExperience with Google Tag Manager and Google Analytics is idealAbility to make innovative, strategic, and thoughtful decisions in a fast-paced environmentHigh energy, optimistic, with a proactive attitude; a self starter and a go-getterAbility to work independently with a bias for action in a team environmentEfficient problem solver who provides solutionsA background in Paid Media management within a B2B environment is requiredExperience planning media buys for niche audiences is idealStrong analytical mindset will be helpful in this roleInEight Inc. is an Equal Opportunity Employer, (EOE) and will consider all applications without regard to race, marital status, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law.