Paid Ads Team Lead

BluShark prides itself on being an agency that puts its clients first as strategic partners. At BluShark Digital, we believe our core values of own it, go for growth, succeed together and a focus on our greater community, help us reach our goals and guide us in the right direction. We are dedicated to developing creative, practical, and successful Search Engine Optimization solutions for businesses, no matter their size or practice. Located in the heart of Washington, D.C., we work to help businesses stand out online and we bring more than just leads – we bring results. We are seeking a Paid Ads Team Lead to oversee our existing PPC team, assist in expanding our LSA efforts, and act as a liaison between the PPC and sales department in creating marketing collateral to increase our paid ads revenue. Responsibilities

Develop and execute paid advertising campaigns that align with clients’ objectives

Manage paid advertising campaign spending to ensure maximization of available paid media budgets

Work with the creative team to develop and optimize ad creatives and the development team to craft compelling landing pages

Analyze campaign performance and make strategic recommendations and adjustments to enhance return on ad spend (ROAS)

Stay up-to-date on the latest paid advertising trends, platforms, features, and best practices through research and a/b testing

Collaborate with internal team members and clients to develop and implement cross-channel marketing campaigns

Manage team of Paid Advertising specialists

Act as a liaison with the sales team, creating campaign proposals and collateral to increase paid media revenue

Refine department processes for maximum efficiency and effectiveness

Work with vendor partners including Google to enhance performance

Characteristics

Ownership mentality

Proactive communication with clients

Solution-driven

Results-oriented

Team Player

Qualifications

Bachelor's degree in marketing or related field

5+ years of experience in paid advertising

Strong understanding of paid advertising platforms, such as Google AdWords, Google Local Service Ads, Meta / Facebook Ads, and Bing Ads

Experience with campaign management, budget management, and creative development

Experience overseeing a paid media team, delegating tasks, and mentorship

Actively involved in client communication and providing recommendations

Experience collaborating with sales teams on building marketing collateral to increase paid ads revenue

Equal Opportunity Employment:Our process takes a great deal of time for us, and we ask you to dedicate yours as well. BluShark Digital is devoted to recruiting talented team members who can grow in their positions and flourish within the firm by displaying a dedication to high performance, self-discipline, and motivation to gain more responsibility.BluShark Digital is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment.BluShark Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Powered by JazzHR