04 Dec
Traffic and Loyalty Manager - BMW OF Nashville
Tennessee, Brentwood , 37024 Brentwood USA

The Traffic and Portfolio Manager is responsible for four primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, maintaining Sonic Brand KPI performance, and overseeing dealership and brand retention and/or loyalty.They will work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic and Portfolio Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, profitability, and brand retention/loyalty results.This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well-rounded resource to the assigned departments.The Traffic and Portfolio Manager will oversee all individuals at the store level who are responsible for retaining previous customers as well as others, if applicable, and will report directly to the General Manager in alignment with their Traffic Management Director.


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