Public Relations and Communications Specialist

IFS North America seeks an experienced Public Relations and Communications Specialist. In this key position, reporting to the Demand Generation Marketing Manager, you will be responsible for managing PR agencies, driving organic social media efforts, and creating impactful thought leadership content to elevate corporate messaging and industry position in the region. In this integral role, you will develop and execute our communication strategy while enhancing our brand presence across internal and external audiences.ResponsibilitiesManage relationships with two PR agencies to ensure alignment with corporate messaging and maximize earned media opportunities.Identify industry trends and emerging topics to provide PR agencies with timely, relevant ideas for pitching and securing media coverage.Assist in the development and distribution of press releases to drive awareness and engagement.Conduct market research to identify relevant industry awards that align with the company’s achievements and objectives.Lead the award nomination process, including gathering supporting materials, writing submissions, and managing deadlines.Oversee and execute regional organic social media posting to maintain a strong and consistent brand voice.Monitor social media performance and industry trends to refine strategies and increase engagement.Track and report on key social media metrics to measure effectiveness and inform future strategies.Collaborate with the marketing management team to develop a content strategy that aligns with key corporate messaging and objectives.Identify industry trends and emerging topics to create compelling thought leadership content that positions the company as an industry leader.Develop and maintain a content calendar to ensure timely delivery of strategic messaging.Assist in copywriting for internal communications, presentations, and other employee-facing collateral.Partner with senior leaders to create executive-level thought leadership materials, including speeches, articles, and op-eds.Provide support for the creation and editing of internal and external marketing materials, ensuring consistency in tone, style, and branding.Collaborate cross-functionally to deliver high-quality content for campaigns, presentations, and events.Track, analyze, and report on key metrics related to PR activities, social media performance, and content engagement.Use insights from data to optimize strategies and demonstrate the value of marketing communications efforts.