Marketing Manager, B2B Creators, Amazon Ads, US SMB

DescriptionRe-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!Within our growing Amazon Ads Marketing organization, we are seeking creative and innovative Creator Marketing Manager to join the Thirdparty Co-Marketing & Events Team focused on US Small Businesses (SMB). This role is responsible for overseeing the planning, execution, and analysis of our Amazon Ads creator content and our greater Amazon Ads B2B Creator Program. As part of this program, this role works directly with our creator partners and agencies to launch content that drives awareness and provides education to US SMBs on our Amazon Ads solutions.The right candidate will be creative, collaborative, results oriented, customer obsessed and execute with high standards. This right candidate is fluent in creator marketing best practices and knows how to collaborate with agencies and creators to build world-class digital marketing campaigns. This person will be passionate about the power of working with creators as partners to develop compelling marketing content and campaigns. This person is comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously and prioritizing accordingly. This person will have experience evaluating and reporting on the performance of creator content and creator channels to optimize performance over time. This person should have experience testing and evaluating paid performance of creator marketing to drive success across channels.Key job responsibilities

Creative ideation and openness to testing new creator formats and channels to drive business outcomes

Develop briefs to be shared with agency and creator partners that balance business priorities and customer needs

Brief creator and agency partners to enable them to execute their very best work

Drive alignment and partner closely with cross-functional teams (business leads, product marketing, PR, Legal) to identify creative campaign opportunities and deliver integrated programs

Develop and share channel marketing best practices, plus bring continuous innovation to creator touchpoints

Develop and lead an annual creator marketing calendar that is customer obsessed

Grow the number of US creator partners we work with in partnership with our agency

Test and evaluate the performance of new digital channels in partnership with our agency and creators

Own creator campaign reporting for our internal stakeholders

Manage creator budget allocation in partnership with leadership

About the teamThe global SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold: 1) Grow Amazon Ads awareness & consideration amongst SMBs globally 2) Drive Sponsored Ads demand for the self service (SSO) channel.Basic Qualifications

5+ years of professional non-internship marketing experience

Experience building and executing creator marketing content and campaigns

Experience executing creator campaigns on Tiktok, Instagram and/or Youtube

Experience using data and metrics to measure impact and determine improvements of digital marketing campaigns

Experience testing and evaluating the performance of new digital channels

Experience leading partnerships with agencies and creators

Proven track record of influencing cross-functionally across all levels of management

Experience utilizing data to drive actionable insights that inform marketing strategy and improve the audience experience

Experience developing and executing creator content as part of larger campaigns (briefing, reviewing content, reporting)

Preferred Qualifications

A track record of problem-solving key strategic business challenges with breakthrough creative solutions

Experience working in a fast paced, scrappy environment, thriving amidst ambiguity while ensuring executional excellence

Experience working on affiliate programs

Experience in B2B marketing

Experience delivering, reporting and optimizing on paid boosting in partnership with creators

Experience building a creator program

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.