Marketing Program Manager

Opportunity at a GlanceThe Marketing Department is seeking a seasoned program manager to join the newly established Marketing PMO which will build, implement and sustain project and program discipline across the Marketing Department.  The Program Manager will oversee and lead several projects, products, and strategic initiatives/programs.  They will lead traffic management for Marketing by building, maintaining and driving core CoE delivery workflows.  They will establish a workflow tracking approach for integrated marketing campaigns and work directly with Marketing senior leaders to manage campaign delivery, program priorities, dashboard tracking of key priorities, project timelines, and risk.This person will have ownership for program performance, risk management, financial tracking and dashboard reporting for Marketing and business line senior leaders.

ResponsibilitiesPlan and manage the delivery of work contained in the program (including Initiatives/Projects).  Establish and implement marketing automation tools to enable workflow tracking. Workflow management – identify and implement process improvement to streamline workflows and increase efficiency across the marketing department.  Establish core workflows for CoE’s and priority campaign delivery.  Establish and implement project management processes and methodologies for the Marketing community to ensure marketing projects and integrated campaigns are delivered on time, within budget and adhere to high-quality standards that meet sponsor expectations. Establish project and campaign delivery metrics and report out to executives and stakeholders on the state of the delivery including progress, risks, financials, actions taken, and escalations. Track (Monitor, report and mitigate risks) Scope, Schedule, Cost, quality, risks across the program, identify and manage delivery risks proactively. Coach and manage the performance of project delivery resources within the program. Maintain and continually develop expert level knowledge on qualitative and quantitative measurement of project and program progress with both agile and waterfall / plan first methodologies. Ensure program components are aligned to program goals. Works with other departments to ensure the program has the required level of participation and understanding to ensure projects are delivered within the time and budgetary guidelines. Identifies and responds to program risks including mitigating and resolving communication problems and team conflicts. Assures that the business case for the program is within corporate strategic plan and provides assistance to the business to create the Return on Investment (ROI) documentation. Provides input/process improvement recommendations to processes. Participates in product and vendor evaluations and vendor selections. Completes other duties as assigned. Complies with all policies and standards.