Senior Marketing Manager

Opportunity at a Glance

The Senior Manager, Marketing is the leader of all marketing efforts for American University of the Caribbean (AUC) with the goal of increasing brand reputation and enrollments.  This position is charged with overseeing the development and execution of all marketing efforts, ensuring that the Marketing department is providing strong guidance and support to the University.   Working closely with the Marketing Leadership team and campus/online teams, this position oversees all strategy and tactical aspects of AUC marketing including: brand campaigns, content development, web, email, paid media, recruiting and sponsorship events, coordinating marketing material development, managing marketing budgets, and performing market research.

ResponsibilitiesPartners with functions across the University to implement marketing plans.Responsible for all marketing efforts across the University.Directs inquiry generating campaigns and events to support the enrollment plan.Manages creation of communications.Manages marketing budgets and tracks actual expenses versus the budget - Tracks and evaluates marketing mix and recommends actions to increase outcomes.Develops and implements grass roots marketing programs consistent with local needs and national goals.Implements special projects, market tests and support of high-priority programs.Assures all communications are compliant and meet brand guidelines.Measures and reports on results of marketing activities.Works with and provides direction to outside vendors (PR and Ad agencies) as needed.Completes other duties as assigned.  Complies with all policies and standards