Regional Director of Field Marketing - Boston

Your Role at Raising Cane’s:The Regional Leader of Marketing (RLM) is the marketing expert within their region and is responsible for managing the Area Leaders of Marketing (ALMs). This role oversees the ongoing training and development of ALM’s marketing acumen, understanding of programs and processes, knowledge of brand philosophies and standards, marketing planning, and reporting. The RLM is also responsible for planning and executing marketing plans and activities that impact the region, including leading the negotiation and management of higher profile sponsorships. This role is part of the Regional Business Unit (BU) team and collaborates with the BU team leaders to set goals and expectations for that region while ensuring that ALMs develop marketing plans aligned with those goals. Additionally, the RLM ensures alignment and communication with the Regional Business Unit team on all marketing-related initiatives.The physical work environment includes working in a fast-paced kitchen environment (which requires extended periods of physical exertion, such as walking, standing, lifting and bending) and interacting with customers. It also includes both inside and outside work in varied temperatures, working with and around food products, common allergens, industrial equipment, commercial cleaning products that require the use of personal protective equipment and physical activities necessary to complete the responsibilities of the job.Your Impact and Responsibilities:Recruits, hires, and trains exceptional Area Leaders of Marketing within their regionManages a dynamic team of marketers, fostering collaborative and innovative team dynamicsSupports the individual development of all ALM’s within their region with continued training and development in identified growth areasActs as the regional level expert in marketing by working with the Regional Business Unit team to set regional-level goals and ensuring alignment and communication on all marketing-related initiativesDevelops and executes regional-level marketing plans annually, re-evaluating quarterlySupports Area Leaders of Marketing with the development of restaurant and market-level marketing plans by brainstorming ideas, coaching on plan development, and reviewing and providing feedback on plansSupports ALMs with the sponsorship process, including planning, negotiation, and partnership management, ensuring the approved sponsorship process is followed and maximized for the greatest benefitLeads the sponsorship process for all high-profile sponsorshipsEnsures all restaurants and markets have marketing support and acts as backup for any support gapsSupports ALMs with on- and off-site market-level activities that support the brand and local communitySpends time in-person with ALMs, supporting their activities, restaurant visits, community partner outreach, and relationship buildingLeads the planning and execution for high-profile new restaurant opening marketing plans and activitiesSupports ALMs with new restaurant opening marketing planning and execution, including marketing plan development, pre-canvassing activities, on-site support for pre-opening and opening days activities, and post-opening marketing supportEnforces Raising Cane’s brand standards and marketing philosophies and ensures ALMs full understanding and adherenceLeads the development regional-level reporting and assists ALMs with weekly, monthly, and quarterly reportingCollaborates with the RSO to influence the evolution of programs, systems, and processesWorks directly with RSO teams, to ensure the successful rollout of new campaigns, programs, initiatives, and tools, and leads the gathering of feedback to provide for continuous improvementsSupports activations and activities planned at the support office level as needed, along with ALMs