Marketing Automation Specialist

Description We are offering an exciting opportunity for a Marketing Automation Specialist in Halesite, New York. This role is integral to our team, focusing on leveraging data analytics and CRM expertise within the industry. As a Marketing Automation Specialist, your key responsibilities will encompass a broad spectrum of tasks, including the analysis of data to formulate recommendations and the utilization of various marketing platforms.Responsibilities Leveraging Salesforce for effective marketing automation Utilizing data analytics to derive actionable insights and formulate strategic recommendations Ensuring the accuracy and efficiency of B2B interactions Utilizing marketing platforms such as Marketo and Pardot for optimal results Analyzing data from paid search to make campaign recommendations Implementing AB Testing for better campaign performance Utilizing Google Ad and Facebook Insights for enhancing brand awareness. Requirements Proven experience in a similar role such as Marketing Automation Specialist Proficiency in Customer Relationship Management (CRM) software Demonstrable knowledge of Facebook Insights for analyzing and reporting data Ability to use Google Ad for creating, monitoring, and optimizing ad campaigns Experience in AB Testing for improving website or campaign performance Understands the importance of and can effectively contribute to brand awareness initiatives Excellent communication skills, both written and verbal Strong analytical and problem-solving skills Able to work both independently and as part of a team Must be detail-oriented with the ability to manage multiple tasks simultaneously Bachelor’s degree in Marketing, Business or related field is preferred. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .