Go-To-Market Manager
Description We are on the lookout for a meticulous and data-driven Go-To-Market Manager to join our team in the City of Industry, California. This role mainly involves leading our retail and online marketing strategies, particularly in partnering with key retail entities. As a Go-To-Market Manager, you will utilize data-driven insights to enhance marketing strategies, implement go-to-market plans, and contribute to the growth of both in-store and online sales.Responsibilities: Leverage data insights to optimize marketing strategies and execute go-to-market plans Monitor the performance of digital campaigns and identify opportunities for optimization Ensure effective execution of content across various online platforms Play a key role in enhancing product performance, both in-store and online Collaborate with key retail partners to ensure successful marketing initiatives Analyze sales data and market trends, and generate regular reports and dashboards to track performance indicators Identify growth opportunities and provide actionable recommendations based on data insights Optimize online content for core SKUs across all retailer partners Work closely with marketing and sales teams to develop and implement data-driven marketing strategies Evaluate the effectiveness of marketing campaigns and promotions, and provide insights for future initiatives Conduct competitor analysis to understand market positioning and identify potential growth opportunities Collaborate with retailer merchandising and marketing teams to align strategies Plan and execute promotional activities, product launches, and in-store events Maintain strong relationships with internal stakeholders and retail partners Analyze customer behavior and preferences to inform marketing strategies Use customer segmentation and targeting techniques to enhance marketing efforts Manage the marketing budget for specific activities, ensuring efficient use of resources Monitor and report on the return on investment of marketing expenditures Partner with product development, sales, and supply chain teams to ensure a cohesive approach to market strategy and execution. Requirements Minimum of 5 years' experience in a Go-To-Market or similar role Proven proficiency in Data Reporting Demonstrated skills in Analysis Significant experience in Market Analysis Strong ability to conduct Performance Analysis Proficiency in Sales Analysis & Reporting Proven ability to Perform Data Analysis Extensive experience in creating and executing go-to-Market Strategy Demonstrated success in Product Launches Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .