Customer Marketing Manager

This role offers an exciting opportunity to amplify customer stories and drive business growth through strategic customer marketing programs. The ideal candidate will combine analytical thinking with creative problem-solving to deliver exceptional programs with measurable results.What you will do:· -Program ManagementLead customer advocacy initiatives such as reference program, online reviews, and customer story developmentManage and analyze the effectiveness of advocacy activities using data and analytics-Content Creation and AmplificationIdentify, recruit, and nurture customers for success stories and videosManage all stakeholders in Monday.com for case study creation processUpon completion, ensures approvals are tracked and customer stories are shared via appropriate channels (social, web, internal, etc.)Proactively suggests process enhancements and seeks opportunities to improve content quality and process efficiency through automation and AI· Build Customer Reviews Strategy and Manage Review Collection ProgramsDevelop and implement online review programs aligned with business goalsCreate and manage programs to drive customer review collectionMaintain profiles on key review sites (Gartner Peer Insights, etc.)· Maintain Reference ProgramSupport managed reference requests and tracks all reference activity in SalesforceBuild relationships and partner with key vendors to optimize program utilizationSocialize program cross-departmentally to drive nominations and engagementWork closely with Reference Edge tool to track all reference activity· Own Data, Analytics and Reporting for all Customer Marketing dashboardsProactively monitors dashboardsSocialize dashboards cross-departmentally and within marketingMake recommendations for new dashboards/enhancements as needs ariseMake recommendations for behavioral changes based on dashboard tracking #LI-EB1