Demand Generation Manager

Please apply at this link:

https://jobs.gusto.com/postings/confidential-demand-generation-manager-8515f9a4-b46b-4584-9803-b5e1cff2ad4f

Job Description

We’re seeking a Demand Generation Manager to plan, execute, and optimize multi-channel marketing campaigns. A critical part of this role is managing the marketing-to-sales funnel—including initial lead qualification—to drive a steady flow of high-quality leads to our sales team. Contractor compensation structure will be:

Per qualified lead

Percentage of MRR

Performance-based bonuses

Responsibilities:

Develop and launch integrated demand generation campaigns (email, webinars, paid ads, etc.).

Manage the full marketing funnel, including lead scoring and initial qualification.

Utilize marketing automation tools and CRM systems to track leads and measure campaign effectiveness.

Collaborate closely with Sales, Product Marketing, and other cross-functional teams to refine messaging and ensure smooth lead handoffs.

Monitor key performance metrics and optimize programs based on insights and data.

Stay informed about industry trends, best practices, and new tech to enhance our demand gen efforts.

Requirements:

3+ years in demand generation, growth marketing, or a similar role (preferably in B2B SaaS or tech).

Hands-on experience with marketing automation and CRM platforms.

Strong understanding of lead qualification frameworks.

Analytical mindset—comfortable reporting on campaign performance and ROI.

Excellent communication and collaboration skills.

Why Work With Us

High Impact: Your role is critical in fueling our sales pipeline and shaping revenue growth.

Growth Opportunities: We support professional development with ongoing training and resources. This is a contract-to-hire position, and success in the contract phase will lead to other opportunities.

Collaborative Culture: Join a dynamic team committed to innovation, collaboration, and delivering results.