Senior Marketing Insights Analyst

Reporting into the Head of Marketing - Leafio, the Senior Marketing Insights Analyst will play a pivotal role in analysing and interpreting marketing data to drive actionable insights for both our Leafio and Montu Brands marketing teams.The role is responsible for tracking the effectiveness of campaigns, analysing sales performance, reporting on key metrics, delivering data-driven insights to inform brand strategy, and assessing marketing spend across multiple channels, including Google Ads, website analytics, and other digital platforms.This role will require a blend of analytical expertise, technical acumen, and a deep understanding of marketing performance to inform strategic decisions and optimise our marketing efforts. Key Responsibilities: Data Analysis & ReportingAnalyse the performance of marketing campaigns and sales data to provide actionable insights and recommendations.Prepare and deliver regular reports and action insights on sales and category data.Prepare and deliver regular reports on key performance indicators (KPIs) related to marketing and sales effectiveness.Monitor and analyse web and microsite traffic, conversion rates, and other metrics to assess the success of digital marketing efforts.Collaborate with marketing teams to evaluate campaign performance and suggest improvements for future initiatives.Create reports and visualisations that communicate insights to stakeholders in a clear and concise way.Deliver data-driven insights and recommendations to inform and shape brand strategy. Marketing Spend & Budget AnalysisMonitor and track marketing spend across various channels, including Google Ads, social media, third party display and digital media, and paid search campaigns.Provide detailed reporting on the ROI of marketing expenditures and suggest adjustments to improve efficiency and cost-effectiveness.Collaborate with finance and marketing teams to ensure that marketing budgets are being allocated effectively to maximise returns. Campaign Performance AnalysisTrack and analyse the success of specific marketing campaigns, identifying trends and patterns to inform future strategies.  Including paid media campaigns requiring tagging of ads and reporting.Provide insights on customer behaviour, campaign effectiveness, and the impact on sales pipelines. Website Analytics & User BehaviourAnalyse website performance using tools like Google Analytics, heatmaps, and other analytics platforms to understand user behaviour and identify opportunities for optimisation.Report on key website metrics, including traffic, bounce rates, session duration, cart behaviour and conversion rates, with recommendations for improvements.Support A/B testing efforts and website optimisation strategies by providing data insights to guide decision-making. Collaboration & Stakeholder ManagementWork closely with B2B marketing teams to align on goals and provide data-driven insights that support campaign execution.Communicate insights and analysis to senior stakeholders, helping to inform decision-making and strategic planning.Assist in the development and implementation of data-driven strategies to optimise marketing initiatives and support business objectives.Work with Braze specialist to build automated reports. Assist in piping new attributes through to Braze, identify and build customer attributes for the Automation team.  Work with pharmacy banner groups marketing teams to understand and optimise performance on co-marketing activities.   Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs)Deliver on individual and set departmental OKR and KPI’s as determined from time to time.