Brand Manager - Montu Brands

The Brand Manager - Montu Brands plays a pivotal role in creating and executing the brand strategy for Montu Brands product portfolio. With a background in prescription medicines marketing, the Brand Manager is responsible for planning and delivery of marketing initiatives with a direct impact on growth.The role requires someone with exceptional project management skills who manage multiple projects simultaneously and deliver in a fast-paced dynamic work environment.Key areas of responsibility include acquisition and retention campaigns, clinical education, brand development, product launches, event management and consistently measuring impact.  Key Responsibilities:Brand Strategy:Work with Senior Brand Manager to develop and deliver the Montu Brands product portfolio strategyIdentify growth opportunities for Montu’s product portfolioCompetitor analysis and stay on top of market trends Brand Development and Product Launch:Work with cross functional teams to assist with the development of new brands including visual identity, brand messaging, packaging and marketing collateralCoordinate and deliver product launch training to sales and clinical teamsResponsible for communicating our brand's unique value proposition, acting as the brand champion, overseeing its successful application both within and outside the organisation Work with category managers to ensure effective product positioning of existing and new productsAssist with the development of visual narratives that tell the brand's story and engage audiences across different touchpointsCrafting clear and compelling brand messaging and unique value proposition to ensure competitiveness in market Manage all packaging briefs and development including QA. Campaign Management:End-to-end execution of multi-channel marketing campaigns including digital, print, webinar, podcast  and events, targeting a clinical audience.  Collaboratively work with the clinical team and medical writer’s on developing educational programs to increase prescribing Run training of General practitioners (GPs) representatives, Key Account Managers and clinical teams on Montu Brands  Project Management:Coordinate and collaborate with internal teams to ensure seamless project execution.Adhere to project timelines, resources, and budgets to ensure on-time and on-budget delivery.Escalate any potential roadblocks or challenges throughout the project lifecycle.Manage project stakeholders, ensuring they are well informed of project status and updates.  Marketing Collateral Creation:Work with creative and content teams to develop marketing materials including eDMs, brochures, flyers, banners, presentations, and digital assets.Ensure brand consistency is maintained across all communications and collateral. Content Creation:Responsible for maintaining our product information across internal and external websites. Developing and maintaining all product marketing and educational tools and documentsBrief content writers ensure content delivered is aligned to brand tone of voice and resonates with the audience. Event Management:Identify event opportunities and project manage events with the PR teamProvide brand support for all eventsMeasure success of brand/product related events Reporting & Regulations:Analyse campaign performance metrics and use data-driven insights to optimise brand strategy and drive continuous improvement.Adhere to TGA regulations regarding the responsible marketing of medicines.Objectives and Key Results (OKRs) and Key Performance Indicators (KPIs)Deliver on individual and set departmental OKR and KPI’s as determined from time to time. Continuous Improvement, Safety and Compliance: Develop and champion processes for the brand team.Continuously learn from successes and failures to refine and enhance improvement strategies.Actively participate in training (including mandatory training) and professional development sessions to enhance skill set.Observe, understand and comply with all Occupational Health and Safety Legislation, Regulations, Codes of Practice, Policies, Procedures and directives.Be proactive and responsible for own actions, and adhere to compliance requirements relevant to your position (eg. legislation, policy and guidelines).