Senior Manager, AMER Event Field Marketing

Freshworks is seeking a Senior Manager, AMER Event Field Marketing to lead and execute

large-scale, impactful events across the Americas region. This role will oversee the end-to-end

planning, execution, and optimization of both first-party (1P) and third-party (3P) events,

spanning tier 1 and tier 2 categories. As a key member of the marketing team, you will manage

event budgets, forecast needs, and ensure seamless execution across multiple different

business units. This role requires a strategic thinker, a high degree of attention to detail and

hands-on professional with a proven background in B2B scale event management and a

willingness to travel for events.

Please note: This is a hybrid role that will be based in Bellevue, WA and requires an in-office presence three days per week. 

Key ResponsibilitiesEvent Strategy & Execution: Plan and execute tier 1 and tier 2 1P and 3P events across the Americas, including all logistical and strategic aspects from concept through completion.Budget Management: Develop and manage event budgets, ensuring cost-efficiency while maximizing impact. Track expenses and maintain accuracy in reporting.Forecasting & Reporting: Forecast event needs, resources, and potential outcomes. Regularly report on key metrics and performance to optimize future event planning.End-to-End Event Management: Lead all aspects of event production, including pre-event planning, onsite coordination, and post-event follow-up. Ensure alignment with Freshworks’ brand, goals, and objectives.Cross-Functional Collaboration: Partner with internal teams, including Field Marketing, Brand Marketing, Sales, Product Marketing, and Customer Success, to ensure events support broader business objectives.Vendor & Stakeholder Management: Coordinate with vendors, venues, and key stakeholders to maintain high standards of quality and professionalism at all events.