Digital Marketing Specialist

Description Digital Marketing Specialist (4-Month Contract - Product Launch)About the Role:As our Digital Marketing Specialist, you will play a key role in executing a comprehensive digital marketing strategy to support the successful launch of our new product. You will be responsible for managing and optimizing various digital channels, including email marketing, paid and organic social media, and social media scheduling and tracking. You will work closely with our marketing team to ensure a cohesive and impactful launch campaign.Responsibilities:

Email Marketing: Develop and execute targeted email marketing campaigns to drive product awareness and sales.

Create compelling email content, including newsletters, promotional offers, and transactional emails.

Monitor email campaign performance and optimize for open rates, click-through rates, and conversions.

Paid Social Media Marketing: Plan, execute, and manage paid social media campaigns across various platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).

Develop targeted ad sets, monitor campaign performance, and optimize for ROI.

Analyze data and provide insights on campaign effectiveness.

Organic Social Media Marketing: Develop and implement engaging organic social media content strategies.

Create and curate high-quality content, including posts, stories, and videos.

Manage social media communities and respond to comments and messages.

Social Media Management: Create and maintain a social media content calendar.

Schedule and publish social media content across all platforms.

Track and analyze social media metrics and provide regular reports.

Monitor social listening for brand mentions and industry trends.

Analytics & Reporting: Track and analyze key performance indicators (KPIs) across all digital channels.

Generate regular reports on campaign performance and provide actionable insights.

Utilize analytics tools (e.g., Google Analytics, social media analytics platforms) to measure and optimize campaign effectiveness.

Work onsite 3 days a week in Sandy Springs, GA.

Requirements

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience in digital marketing, preferably with a focus on product launches.

Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact).

Strong understanding of paid and organic social media marketing principles.

Experience with social media scheduling and analytics tools (e.g., Hootsuite, Buffer, Meta Business Suite).

Excellent written and verbal communication skills.

Strong analytical and problem-solving skills.

Ability to work independently and as part of a team.

Ability to work onsite in Sandy Springs, GA, 3 days per week.

Contract Details:

4-month contract with potential for extension.

40 hours per week.

Onsite work required 3 days per week in Sandy Springs, GA.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .