Digital Content Creator

Digital Media Creator – This is a full-time, in-house position at our headquarters in Roseville, CA —remote work is not available. Standard work hours are Monday through Friday, 8:30 AM to 5 PM.

About Sinister Diesel

Sinister Diesel is a leader in high-performance diesel parts and accessories, serving enthusiasts and professionals who demand the best. We’re not just another aftermarket brand—we’re innovators in the industry, dedicated to quality, performance, and craftsmanship.

If you’re a digital content creator with a passion for the automotive world, especially diesel performance, this is your opportunity to join a team that values creativity and excellence. At Sinister Diesel, we don’t just create products; we create a lifestyle.

As part of our in-house team, you’ll be an essential player in bringing our brand to life through digital media.

What We’re Looking For

Proficiency in Adobe Premiere Pro, Photoshop, and Lightroom is a must.

Strong grasp of photography, videography, and color theory.

Minimum of 2 years of experience in digital content creation for a Brand or Business with a professional portfolio. (include a link to portfolio in Resume)

Excellent time management, communication, and teamwork skills in a fast-paced environment.

Ability to shoot and edit high-quality video and photography content with an eye for detail.

Experience creating digital content for Meta Ads, Google Ads, YouTube, social media (Reels, TikTok), and Amazon.

Comfortable working in an active shop environment, capturing products, installations, and manufacturing processes.

Physically capable of lifting up to 50 pounds and working in various positions (standing, kneeling, climbing ladders, etc.).

Open to occasional travel when necessary.

Your Role & Responsibilities

Primary Focus

Capture and edit high-quality video and photography content for marketing and branding purposes.

Create commercial-style product videos for YouTube and the Sinister Diesel website.

Develop marketing videos tailored for Meta Ads, Google Ads, and Amazon product listings to drive engagement and conversions

Produce short-form content (Reels, TikTok, and promotional videos) to amplify brand awareness.

Additional Responsibilities

Stay ahead of trends, equipment, and software in digital media.

Collaborate with product design, sales, and web development teams to align content with brand objectives.

Film manufacturing and installation processes to showcase Sinister Diesel’s quality.

Manage the in-house asset library and oversee content organization.

Utilize Monday.com to track and manage projects efficiently.

Set up and maintain the studio space, including props and lighting, with marketing team assistance.

Brainstorm new content ideas while optimizing existing resources.

Work with other creators for UGC material

Why Join Sinister Diesel?

Be part of a cutting-edge diesel performance brand that sets industry standards.

Work with a passionate, high-energy team that values creativity and innovation.

Contribute to premium USA-made products and a brand that enthusiasts trust.

Opportunities to grow within a company that invests in its people.

We believe in fostering talent—whether it’s through professional development, collaboration with industry leaders, or opportunities to take creative ownership of projects

If you’re a creative powerhouse with the skills and drive to make an impact, we want to hear from you. Apply today and help us bring the Sinister Diesel brand to the next level!

Required Application Materials

1. Updated Resume – Highlighting relevant experience, skills, and education in digital media, photography, videography, and content creation.

2. Portfolio of Work – A collection of past projects showcasing video editing, photography, graphic design, and/or social media content. (Provide a link to an online portfolio or attach files.)

3. Cover Letter – Briefly explain why you’re a great fit for this position, your experience in digital content creation, and what excites you about working with Sinister Diesel.

4. Software Proficiency List – Specify your experience level with Adobe Premiere Pro, Photoshop, Lightroom, or any other relevant tools.

5. Reel or Video Sample (Optional, but highly recommended) – A short video demonstrating your filming, editing, and storytelling skills. While optional, this is a great way to showcase your abilities and stand out.

6. Social Media or YouTube Links (Optional) – If applicable, provide links to any creative work published on platforms like Instagram, TikTok, YouTube, or other digital channels.

To Apply, Email: Your Resume and a link to sample your work. Work can be on YouTube, Website or social media.