Owned Marketing Specialist

Owned Marketing Specialist

On-Site - Minneapolis, MN Updated: 11/25/2025

Reports To: VP – Communications & Business Development FLSA Status: Full-Time Exempt

About ERIK'S:

ERIK'S is a high-energy specialty retailer where speed, creativity, and teamwork drive results. The pace is fast, expectations are high, and we celebrate growth and innovation. If you're a marketer who can think strategically while delivering excellent day-to-day execution, this is an opportunity to shine.

We are seeking an Owned Marketing Specialist to lead execution across all owned marketing channels- including email, blog, organic social, and in-store digital/print placements. This role requires strong communication skills, attention to detail, and the ability to ensure accuracy and consistency across every customer touchpoint.

Key Responsibilities:

Email Marketing Ownership:

Plan, build, and deploy email campaigns in Klaviyo (or similar).

Manage segmentation, flows, deliverability, and testing

Track performance, optimize content, and ensure strong alignment with business goals.

Owned Channel Strategy & Execution:

Manage ongoing content for blogs, internal digital/print signage, billboards, organic social, and other owned platforms.

Ensure all content aligns with brand voice, priority categories, and seasonal campaigns.

Collaborate across Marketing, Content, and Visual Merchandising teams to guarantee message consistency.

Cross-Functional Collaboration:

Support larger campaigns and product launches through coordinated channel execution

Work closely with Digital Marketing Lead to ensure alignment with paid media strategies.

Partner with the Website Merchandiser and Visual Merchandiser to maintain consistent product experiences across channels.

Analytics, Reporting & Optimization:

Track email, social, blog, and owned channel performance.

Provide insights and recommendations based on data.

Participate in A/B testing and ongoing optimization of messaging and content structure.

What You Bring:

Experience: 3+ years in email marketing, content marketing, or digital communications.

Education: Bachelor's degree preferred but not required.

Skills:

Hands-on experience with Klaviyo or another ESP.

Strong writing skills and ability to maintain consistent tone and brand voice.

Understanding of SEO, blog strategy, or paid marketing concepts is a plus.

Strong attention to detail and ability to manage multiple deadlines.

Mindset:

Strategic thinker who loves owning the details.

Organized, proactive, and able to keep projects moving.

Collaborative team player who thrives in a busy, fast-changing environment.

Why You'll Love It Here:

A creative environment with the opportunity to shape storytelling across multiple channels.

A team that celebrates hard work, initiative, and smart execution.

Career growth opportunities.

Opportunities for growth-we promote from within!

Discounts on top brands in the bike, ski, and snowboard industry.

Ready to ride with us? Apply today and take the next step in your marketing career at ERIK'S!

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://eriksbikeshop.isolvedhire.com/jobs/1653680-467456.html