Sales Representative – West Palm Beach, Florida

Join Tropical Cheese Industries, a leader in the Hispanic food industry for over 40 years, as our next Sales Representative in West Palm Beach, Florida.

Overview:

Tropical Cheese Industries is seeking a motivated and results-driven Sales Representative to manage and grow a defined sales territory based in West Palm Beach, Florida. This field-based role is responsible for driving sales volume, expanding distribution, increasing shelf presence, and strengthening customer relationships within retail and food industry accounts.

The ideal candidate is bilingual (English/Spanish), highly organized, customer-focused, and experienced in on-the-road sales within the food or retail industry.

Essential Duties and Responsibilities:

Meet or exceed assigned route quarterly and annual sales volume goals

Achieve performance goals and objectives communicated by management

Develop and expand shelf space and product placement in Dairy, Deli, and Meat departments

Secure and coordinate store-level advertising and promotional activities

Maintain and grow secondary displays for featured and high-volume products

Identify, prospect, and develop new customers and store locations within the assigned territory

Open new accounts and onboard new retail locations

Install and maintain point-of-sale (POS) materials, including price tags, shelf strips, and floor decals

Manage and maintain dump-to-sales ratios below targeted thresholds

Ensure proper product rotation (FIFO), remove near-expiration or damaged products, and maintain presentation standards

Restock shelves using available back stock prior to placing orders

Visit and engage with department managers and buyers at least biweekly

Conduct product demonstrations and presentations using samples or catalogs

Support and execute store setups, resets, and planogram compliance

Perform biweekly market pricing audits and report findings

Proactively report opportunities and issues, including competitive activity, product quality concerns, store openings/closures, and special events

Coordinate with Accounts Receivable to ensure all accounts are financially current

Take and record refrigeration unit temperature readings at the store level

Maintain accurate and organized sales files, binders, and route documentation

Update route sales call books and customer records monthly

Prepare and submit sales activity reports and expense reports monthly

Attend all required sales meetings and company training

Perform other duties as assigned to support company and business objectives

Education:

High school diploma or equivalent (preferred)

Experience:

Minimum of 3 years of sales experience (preferred)

Prior field sales experience in retail, grocery, dairy, deli, meat, or food service strongly preferred

Language Skills:

Bilingual English/Spanish required

Ability to read, write, and comprehend basic business correspondence

Ability to effectively present information in one-on-one and small group settings

Mathematical Skills:

Ability to calculate discounts, commissions, percentages, proportions, and other basic sales metrics

Ability to apply basic algebra and geometry concepts as needed for sales analysis

Licenses and Requirements:

Valid driver’s license required

Ability to travel daily within assigned territory

Position is field-based and not remote

Compensation and Benefits:

Competitive base salary plus performance-based commission

Car allowance

Medical, Dental, Vision, and Life Insurance

401(k) retirement plan with company match

Paid vacation, personal days, and company holidays

Growth opportunities within a stable, team-oriented organization

Equal Employment Opportunity:

Tropical Cheese Industries, LLC is an Equal Opportunity Employer. We value diversity and are committed to fostering an inclusive, respectful, and supportive work environment for all employees.