Director, Social Marketing

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.  This role will be based in New York or San Francisco.At LinkedIn, our Social, Creator & Partnerships team is responsible for driving measurable impact across marketing through strategic partnerships, creator collaboration, and our owned social presence. We operate at the intersection of brand, content, and distribution—building a social engine that drives relevance, reach, and results.We are seeking a Director, Social Marketing to lead and evolve our global social strategy across both enterprise and consumer audiences. This is a critical leadership role responsible for advancing how social marketing is defined, executed, and measured at LinkedIn.This leader will bring deep domain expertise in social marketing, strong platform fluency, and a proven track record of building modern, performance-driven social systems that scale across audiences and business priorities.ResponsibilitiesStrategy & VisionDefine and lead LinkedIn’s global social marketing strategy across enterprise and consumer audiencesTranslate brand and business priorities into clear, differentiated social strategies and programsIdentify where and how LinkedIn shows up in culture to drive relevance and impactPlatform & Content LeadershipBuild and evolve a platform-native social engine across LinkedIn, YouTube, TikTok, Instagram/Meta, Reddit, and emerging platformsEstablish best-in-class approaches to content, distribution, and community engagementLead the development of always-on and tentpole social momentsMeasurement & PerformanceDefine and operationalize measurement frameworks that connect social performance to brand and business outcomesUse data, insights, and social intelligence to continuously optimize strategyEstablish clear success metrics that go beyond engagement to reflect impactCross-Functional LeadershipPartner closely with Paid Media, Comms, Editorial, and Partnerships teams to ensure integrated planning and executionInfluence upstream planning so social is embedded early in key initiativesTeam Leadership & OperationsLead, develop, and scale a high-performing global teamSet a high bar for quality, clarity, and execution across all workBuild systems and processes that enable speed, consistency, and innovationInnovation & GrowthDrive testing and learning across platforms, formats, and toolsIdentify and scale new opportunities to expand reach and influence